UMW introduces locally-blended Repsol product range

UMW introduces locally-blended Repsol product range

Five months after it officially launched the Repsol range of automotive lubricants in Malaysia, UMW Lubricant International (ULI) has unveiled a complete range of locally-blended Repsol lubes, which covers both passenger car as well as motorcycle oils.

The full range of Repsol lubricants – including passenger car motor oils, from synthetic right down to mineral base formulations – has been introduced, and these are being blended locally at ULI’s plant in Shah Alam.

UMW introduces locally-blended Repsol product rangeAccording to Megat Shahrul Azmir, UMW’s executive director, Engineering and Manufacturing Division, the blending of these oils at the ULI plant is operationally supervised and overseen by Repsol Spain. “Therefore by virtue of working hand in hand, ULI can guarantee that the quality of the product is not compromised,” he said.

Prior to the introduction of the local range, ULI had been importing Repsol’s lubricants for passenger vehicles, motorcycles and diesel engines since the brand’s market debut in July last year.

Alongside the launch, ULI also announced its strategic business plan to penetrate into the Malaysian and regional market. Chief to this is the expansion of the dealer network to ensure greater accessibility to the products for consumers. Megat said that a total of 300 dealers have been appointed to date, and the network is expected to expand to more than 500 outlets by the end of 2012, including in East Malaysia.

In terms of market share, ULI has lined up numerous marketing initiatives to promote the brand this year, and says it is confident that by the end of 2012 the Repsol brand should be able to successfully capture at least 4% of the market share in the country.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Statisticisn on Mar 13, 2012 at 8:43 pm

    As I understand actually all Toyota lubricant are penzoil while Honda use idemitsu

    Like or Dislike: Thumb up 2 Thumb down 0
    • Toyota & Pennzoil lubes produced by UMW’s M&E division. Toyota oils gets QC audit by the Japs & Pennzoil by US. Different secret recipe for both oils. Now Repsol comes in. It has wider range and uses from mineral base to high quality synthetic base oils & additives.

      Like or Dislike: Thumb up 0 Thumb down 0
      • alldisc on Mar 14, 2012 at 6:07 pm

        yes, things are easier said then done. UMW can get summoned for misleading consumers by selling Penzoil oil as Toyota’s oil based on the fact that it is Toyota Genuine Motor Oil

        Genuine cannot be a re-branded oil from a different company.

        the base oil comes from a specific supplier, but the secret recipe is Toyota’s own formula.

        Like or Dislike: Thumb up 1 Thumb down 0
  • Diesel monster on Mar 14, 2012 at 6:57 am

    long life?? mineral base and 10,000km ??

    Like or Dislike: Thumb up 0 Thumb down 0
  • Sambal Belacan on Mar 14, 2012 at 11:01 pm

    Malaysia climate are hot and high humidity.Change ur car’s engine oil every 5000km no matter mineral based, semi or fully synthetic

    Like or Dislike: Thumb up 1 Thumb down 0
    • A good practice if you care the lifespan and performance of your engine. Synthetic base deteriorates slower in comparison to minerals.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Athies on Oct 16, 2014 at 11:00 pm

    Where can I buy the original Repsol blend?

    Like or Dislike: Thumb up 0 Thumb down 0
 

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