It looks like the Lotus F1 Team (formerly known as Lotus Renault GP) has a new sponsor – the Formula 1 team has just announced a three-year partnership with Microsoft, effective immediately.
The Microsoft Dynamics branding will be uploaded on the car, the E20, as well as the drivers’ overalls. You can spot the logo starting from the Australian Grand Prix that will be on this weekend – the first race of the season.
What does Microsoft Dynamics bring to the table? Well, the solutions will be implemented in the team’s home base in Enstone to facilitate the team’s business transformation.
The deal is good for three years. Microsoft personnel will work directly with Lotus F1 to optimise operations that will allow the team to open another window of business opportunity.