Ducati Monster Diesel: not an oil burner, but fashion tie-in

Ducati Monster Diesel: not an oil burner, but fashion tie-in

No, it’s not what you think, despite the headline. Rather, it’s a new customised version of Ducati’s naked bike – working in conjunction with fashion house Diesel, Ducati has come up with the Monster Diesel, with its own dedicated Capsule Collection.

The bike was unveiled alongside the new collection at the Diesel store in New York-Soho last week, and will head on to the Rome and Tokyo-Shibuya outlets later this month.

With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder Renzo Rosso and the Ducati Design Centre guided stylists to a military-inspired theme, supposedly to express the core values of the partnership.

Ducati Monster Diesel: not an oil burner, but fashion tie-in

The version gets an exclusive ‘Diesel Brave Green matte’ livery to offer a rugged military vehicle feel, while the front brake calipers are finished in shocking yellow to give a strong reminder of the model’s performance heritage.

As for the dual-branded clothing collection, that one is composed of eleven different styles, with the range including essential slim-fitting biker jackets, sweats, tees, a unique five pocket in raw denim and a set of accessories. All pieces are characterised by pure biker attitude, with clean technical details and bold Diesel graphics, such as the treated rubber prints recalling the burnt rubber of the bike’s tyres.

The Monster Diesel is set to go on the market from late July onwards, the clothes earlier, in mid-April, and they’ll be available in select Ducati dealers besides the host of Diesel stores worldwide.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

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