Well, it seems not only Nissan has the idea of drawing a line in the sand with regards to market demarcation through separate branding, with the re-emergence of Datsun, replete with reinvented logo, into its fold – Volkswagen is said to be planning a low-cost car brand for emerging markets as well.
According to reports, Wolfsburg is looking at opening up the cards in the lower end of the price scale, aimed primarily at the Chinese and Indian markets, but surely to also include many upcoming economies once it starts chugging along, one senses.
VW’s head of research and development, Ulrich Hackenburg, said that in India, the company already builds the Vento and a local Polo variant, which goes for around 7,000 euros, but plans are afoot to come up with a more attractively priced offering in China, which will be the size of a Seat Toledo. No decision had yet been made whether such a car is to be manufactured with a Chinese partner.
The car will sell for about 5,000 euros, he said. He added that the trick would be to find the right amount of content to omit from the car to price it affordably. “Here you really have to closely look at what can be done away with, but those cars would not be sold under the name Volkswagen, more as their own brand,” he told Auto Motor und Sport.