It has been 20 years since the first Ferrari, a 348 TS, was ordered in Beijing. And to celebrate the milestone, Ferrari will, in a few weeks time, inaugurate its first ever permanent brand exhibition outside of Maranello – the Italia Center of Shanghai World Expo Park.
Covering 900 sqm, the Ferrari exhibition will last for three years and will feature some of the best collections from the Maranello Museum divided into five topics, including Ferrari in China, Green Technology, Product, Design and Racing. Along with current and past Ferraris, visitors can feast on a rich selection of images and videos.
The other element is the introduction of this special edition 458 Italia, where 20 units will be made just for the China market. The car features livery characterised by unique Chinese elements and is finished in a brand new colour called “Marco Polo Red”.
The inspiration behind the livery came from the longma theme, an old Chinese idiom which means “the vigor and spirit of the legendary dragon-horse”. Dragon is a symbol of Chinese culture, standing for courage, passion and success, whilst Ferrari’s prancing horse logo is one of the most recognised symbols in the world.
Also included are gold finished rims and aeroelastic winglets. The interior sports gold embroidery on the head rests, while the engine start button is inscribed with the simplified Chinese characters for “start”. Of course, a “20th Anniversary Special Edition” plaque takes its place on the dash.
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a big angpow
The color and design combination is so china-man, which serves the purposes anyway! LOL!
i think they should celebrate the 21st year in china
a bit make up here and there on the 458 and put up thrice the price tag
best to change 458 to 468 lol
458 chinese sounds like “will never prosper til death”
what does 468 means btw?
468 sounds in chinese as died rich (no regrets)
stupid audi advert. cant it stop annoying rolling out and cant minimaze it back?
To sell more ferarri cars…I suggest that ferarri
to come out with limited edition that follows the chinese zodiac
1) dragon edition
2) rabbit edition
3) moneky edition
4) ox edition
50 cock edition
and so forth……
Collect all 12……..and the new owners gets their car’s emblem spelled in Chinese “FEi-Laa-Liiii”
hahahaha
People in malaysia can’t even afford to buy toyota vios, you show the ferarri picture for what?
just distribute the catalogue during the umno meeting, sure you get at least a dozen sale.
no long wheelbase??
vulgar. tasteless.
458 is not a good sign !! For Chinese(especially Cantonese),
4 – dead
58 – not prosperous
The combination of 458 means one till death also cannot make his fortune!
Should change to 468,428,438,498.