Volkswagen People’s Car Project a big hit in China

Volkswagen People’s Car Project a big hit in China

11 months ago, in China, Volkswagen launched a project that invited the Chinese to submit their design, personalisation and connectivity ideas for tomorrow. The project was called the ‘People’s Car Project’ and the website garnered 33 million visitors and 119,000 ideas. Three of those ideas were further developed by Volkswagen and displayed at Auto China 2012.

First of the three is called the Hover Car, which is the picture on top. It is a two-seater city car that hovers along electromagnetic road networks. Volkswagen presented this as a study of a zero-emissions vehicle.

Volkswagen People’s Car Project a big hit in China

Next is the Music Car and it is equipped with organic LEDs that change the exterior colour of the car with the music. Volkswagen thinks that this car becomes a platform of self-expression and fashion statement for the young drivers.

The third isn’t a car but part of it. It is called the Smart Key and it integrates online technologies with a car key. It is only nine millimetres thick and has a hi-res touchscreen that tells the driver the fuel level of the car, climate conditions and the car’s security through a 3G network. With this key, the driver can also monitor the vehicle from the bird’s eye view via real-time satellite transmission. I personally hope this one gets made.

Volkswagen People’s Car Project a big hit in China

The People’s Car Project, that was originally scheduled to run for a year, will be extended indefinitely due to the project’s popularity. Plus, there will be a new project phase coming up soon. If you are curious as to what the Chinese can come up with, go to the website: http://www.zaoche.cn/welcome. It is all written in Chinese but the site also has plenty of pictures to see.

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Chris Ng

Chris Ng believes that all cars are made equal, and each one has its own unique story to tell. As such, the ex-advertising man is here doing what he truly loves, which is authoring the allegories and anecdotes of automobiles. Having served time in a motoring mag, he believes there's nothing more sublime than keeping the pedal floored and things burbling in top gear.

 

Comments

  • awesome on May 03, 2012 at 5:17 pm

    i hope and wish someday Proton would come with this kinda idea in Malaysia, our IPT already ave many courses in design and engineering. Even Naza already did this kind of competition….

    Like or Dislike: Thumb up 0 Thumb down 0
    • People on May 03, 2012 at 7:30 pm

      They have, they have the lousy “My Proton Makeover” aka “Pimp My Ride” program.

      Like or Dislike: Thumb up 0 Thumb down 0
      • blackgalaxy on May 04, 2012 at 1:17 am

        its not like that la… what he meant is a competition of car designing or any new idea for transportation of the future (or solving current problem that we have in traffic or road safety).

        and whats wrong with if Proton doing something good like this?

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  • Jimmy on May 03, 2012 at 5:49 pm

    Brilliant.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Unforgiven on May 03, 2012 at 7:57 pm

    Let’s hope that we are able to compete in this Global World. Open up the car industry, free protectionism may be the first step for this competitive World.

    Like or Dislike: Thumb up 1 Thumb down 0
    • mad aly on May 04, 2012 at 8:28 am

      Open up car industry?? dude… every nation give protection for their car industries!! u think Korean Kia/Hyundai dont have protected market from their Gov?? dreeeeam on dude!!

      Like or Dislike: Thumb up 0 Thumb down 0
  • Better buy the real people’s car, vw with better quality and fc.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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