Fiat 500 Abarth sold out in America in just over a month, Chrysler stops taking orders

Fiat 500 Abarth sold out in America in just over a month, Chrysler stops taking orders

A tiny car making big waves in USA? One with a brand most Americans never heard of? Yes, Chrysler has stopped taking orders for the 2012 Fiat 500 Abarth in just over a month after the first units arrived in US showrooms.

Some dealers might still have stock, but those who place orders now will be put on a waiting list for the 2013 model, which will ship this fall.

The hottest 500 went on sale in the US in late April. By then, the company already had cash deposits from more than a thousand customers — about as many as it had originally planned to build in 2012, according to The Detroit News. Fiat then upped production to about 3,000 units at the Toluca plant, which is maximum capacity at the Mexican factory.

Fiat 500 Abarth sold out in America in just over a month, Chrysler stops taking orders

Most Americans had never heard the name “Abarth” before the brand with the scorpion logo aired a steamy Super Bowl ad featuring Romanian supermodel Catrinel Menghia. Demand also shot through the roof following rave reviews by top auto publications. Fiat sales were up by a whopping 432% in the USA last month, according to Chrysler.

“I put my deposit down back in March and I found out today that I’m being bumped to the 2013 build batch and now have to wait until mid-September,” one disappointed punter wrote on an enthusiast website.

Hot stuff indeed. Click here to read all about the Abarth 500.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • tubekeeper on Jun 05, 2012 at 4:09 pm

    haha….love that advertisement!!

    Like or Dislike: Thumb up 0 Thumb down 0
  • LE_buruk on Jun 05, 2012 at 5:08 pm

    y u sold so damn expensive in malaysia!….
    (T-T)..even the second hand also expensive…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Carnatic on Jun 05, 2012 at 5:20 pm

    someone pls bring in fiat or seat cars officially

    Like or Dislike: Thumb up 0 Thumb down 0
  • Brian on Jun 05, 2012 at 9:46 pm

    If FIAT still active in Malaysia they should introduce the Abarth range

    Like or Dislike: Thumb up 0 Thumb down 0
  • The Enthusiast on Jun 05, 2012 at 10:33 pm

    In advertising, sex sells.

    Like or Dislike: Thumb up 0 Thumb down 0
  • few ways to attract masses attention nowadays…

    1) using sex to attract (usually) male
    2) use brand strength to attract ‘capitalist slaves’

    Like or Dislike: Thumb up 0 Thumb down 0
  • Spritz on Jun 06, 2012 at 7:55 am

    they can’t get those cars at an affordable price for the market here. that’s why their cars can’t sell here.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Gangga Negara on Jun 06, 2012 at 8:28 am

    yup, sex sells.

    hmmm frankly speaking i prefer toyota iq than this..

    Like or Dislike: Thumb up 0 Thumb down 0
  • catdog on Jun 06, 2012 at 9:46 am

    not a good lookin car, i think wil not sell well here. obviously diff people got diff taste…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Zippy Polo on Jun 06, 2012 at 11:02 am

    This is 1 iconic car that is so cool looking….check out the dashboard… is awesome…
    Tested this little cute car at Torino showroom few years back… is a beautiful piece of work…artistry in motion… cost rm135 back then… but too bad…Torino is no longer to be found

    Like or Dislike: Thumb up 0 Thumb down 0
  • Zippy Polo on Jun 06, 2012 at 11:08 am

    When I say tested… I tested the normal version Fiat 500L not the abarth tho…. This little Abarth will be a monster in a sheep skin…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Spritz on Jun 06, 2012 at 11:58 am

    by the way, naza sells the abarth 500 as a new car, you can buy from their pj automall showroom.

    Like or Dislike: Thumb up 1 Thumb down 0
  • thumbs up for the hot abarth tattoo on her neck!

    Like or Dislike: Thumb up 0 Thumb down 0
 

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