Target One Million is a Shell FuelSave campaign that aims to help one million motorists all over the world drive more fuel efficiently, which brings benefits to both your wallet and the environment.
The aim is to get one million all over the world consumers to play the online Shell FuelSave Challenge game, which is designed to be a fun yet educational way to learn about driving efficiently.
Basically you start out with a car that’s not set up for the maximum fuel efficiency. The game will teach you that doing things such as properly inflating your tyres and removing roof racks when you don’t need them can improve fuel efficiency.
When you drive out, you’ll find that you’ll have to find the optimum balance between throttle position and how often and how hard you brake. The game will guide you along the way and before you know it, you’ll be able to pass through all the checkpoints with minimum fuel usage.
Right now, Malaysians are at the top of the list on the leaderboard with a total of about 15,000 plays, or about 33% of the total plays so far, which currently stands at about 43,000. The target is to get to 1,000,000 people who have played the game, which would mean 1,000,000 people who would have learned how to drive more fuel efficiently.
Let’s play the Shell FuelSave Challenge now, learn to drive more efficiently, save fuel and Be One in a Million in the Target One Million Program.