Toyota has picked a rather interesting way to debut the new Toyota Auris on Japan’s TV channels. The TVCs have a racy fashion runway feel to it.

A hot blonde model walks in a large room towards the Auris, and I’m sure if this story’s headline wasn’t the way it was you’d probably be admiring the model more than usual. You can tell that Toyota’s probably very pleased with how the rear end design of the Auris turned out, as it is reflected on the camera angle on the model. All’s good until the model turns around…

Could be just a Japanese thing… but this is a pretty bold move. Look after the jump for a short interview video with the model.