Honda Malaysia (HM) has bounced back from a difficult spell that included a production halt at its Melaka plant last October, due to flooding in Thailand. The comeback is capped by an all-time monthly sales high of 5,045 units, achieved in July.
“It is with great joy and excitement that we can share this good news with our customers. We had to start this year on a challenging note, however we strived to recapture our high spirits and confidence believing that our Challenging Spirit will help us rise stronger from the dire straits in 2011. And today we are most delighted to announce this record sales achievement in July,” said Yoichiro Ueno, MD and CEO of Honda Malaysia.
The “downtime” from setbacks caused by natural disasters in Japan and Thailand last year gave HM time to plan its future investment and expansion. The company opened a new warehouse in February, completed a new Pre-Delivery Inspection Center (PDI) and recently announced plans to start local assembly of hybrid cars and build a new production line at its Melaka plant.
HM also introduced eight new models/variants this year – Jazz Hybrid, facelifted City, CR-Z CVT, Freed S, facelifted Insight, new Civic/Civic Hybrid and the Jazz S. July’s record sales were led by the City and Civic – the B-segment sedan chalked up 2,217 units or 44% of July’s total, while there are 3,000 bookings for the Civic now.
“We have achieved the V-shape recovery to come back to the market. We will continue giving our best effort to receive the support and trust from our valued customers in Malaysia. The July sales record would surely encourage our associates, dealers and all business partners to work harder in providing the best products and greatest value to Malaysians. The second half of 2012 looks promising and we want to assure our customers that we will continue providing products and services of the highest quality,” Ueno added.