Multiple Maxim Sdn Bhd, an authorised dealer under Hyundai-Sime Darby Motors (HSDM) opened their new 3S (Sales, Service, and Spare Parts) centre today. The outlet is located in the heart of Johor Bahru at Lot 110, Jalan Kebun Teh. The RM5.35 million centre’s opening was officiated by Lau Yit Mun, MD of HSDM and Desmond Tien, MD of Multiple Maxim.
According to Lau, the ongoing network revamp is important to cater to the increasing demand for Hyundai cars. Based on JPJ data, sales of Hyundai cars have jumped in JB since 2008. In 2011, HSDM recorded sales of 1,108 units as compared to 588 units in 2008, an increase of 88.44%. Last year, JB sales contributed 63.64% to total Hyundai sales in Johor.
The network revamp exercise is seen as successful by HSDM. In the recent J.D Power Asia Pacific 2012 Malaysia Customer Service Index (CSI) Study, Hyundai-Inokom was ranked 7th overall, the biggest improvement in the study (30 points up from 2011) with 746 points. The key factor that contributed to the points increase was the improvement in after sales service, which includes service quality, vehicle pick-up, service initiation, service advisor and service facility.
“Fulfilling customers’ expectations and satisfaction is our priority. It is also our aim to maintain excellent service quality for all Hyundai vehicle owners. Our 3S centres are designed to enhance customers’ experience through the many unique offerings and services. With ‘New Thinking. New Possibilities’ we are looking beyond just offering regular car service. We want our customers to enjoy Hyundai ownership experience and be emotionally attached to the brand,” Lau added.
Two more Hyundai 3S centres will be opened in Batu Pahat and Ipoh by the end of this year.