Nissan has unveiled this unique gold-painted GT-R inspired by brand ambassador Usain Bolt. Featuring bespoke gold interior fittings and the Olympic sprinter’s embossed signature, the special vehicle is heading for auction on eBay to benefit the Usain Bolt Foundation, which helps create opportunities for youth in Jamaica.
The world’s fastest man has also extended his role to become honorary ‘Director of Excitement’ for Nissan’s “WHAT IF_” global marketing campaign. “Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone,” said Bolt.
A special GT-R is also being tailored for Bolt’s personal use – the 26-year old Jamaican recently paid a visit to Nissan’s headquarters in Yokohama where he test drove various GT-R models and had his reaction times, acceleration and other handling capabilities recorded. He will also work with Nissan product specialists to develop a limited-edition GT-R which will be available in markets.
“Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences,” said COO Toshiyuki Shiga.
Bolt was picked up from Tokyo’s Narita airport in a GT-R driven by Formula One driver Mark Webber, no less. That’s two very fast men in one very fast car.
The 2013 model year Nissan GT-R carries a 3.8 litre twin-turbo V6 that produces 545 hp at 6,400 rpm and 627 Nm of torque between 3,200 and 5,800 rpm. It has a top speed of 315 km/h and completes the century sprint (!) in under three seconds.