Ah, the sub-brand looks to be a new fashion, with more jumping on the bandwagon. It was earlier reported that the next brand to mull this path is Volkswagen, which is of course aiming to be the No 1 automaker in the world by 2018.
Now, it looks like things are firming up. Word from company sources has it that the German automaker wants to launch a new low-cost sub-brand by 2015 to take the fight to Renault’s Dacia and Nissan’s Datsun.
A decision hasn’t been made yet, but the move, it it comes, will aim to put budget models – the likes of which include a small sedan, minivan and wagon – priced between 5,000 to 10,000 euros into the market, the sources reveal. These are aimed primarily at countries such as Brazil, Russia, India, China, but could also end up being sold in Europe, they added. The low-cost option is gaining popularity in western Europe due to the economic downturn affecting the Continent.
The reports go on to add that the budget-based sub-brand will incorporate older engine and platform technologies, and the cars will be offered without extras like airbags and air conditioning to help keep costs low.
In terms of sizing, the new sub-brand’s models will be between 4.0 and 4.2 metres-long to offer a more practical option for families; VW’s cheapest car currently, the Skoda Citigo, is priced at around 9,000 euros, but the hatch’s 3.54 metre length doesn’t offer the needed versatility.
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yeah….5k-10k euro..means we will buy it in malaysia for 50-70k!…..oh….eeerr…..boooo to the current tax.
Will Proton fit the bill? Haha….
Proton can be that…now also cheap image what..just sell to VW…orang kedah cakap abih ceghita
I tot car in europe already very cheap?
cars in europe are cheap to us, malaysians that take 9 years loan to finance a car. but in europe, the people usually buy cars without loan because it is a depreciating asset. so yeh, with the economic downturn currently in europe, they definitely need cheaper cars.
In bolehland u oso can do that…1-5 yrs as long u have the money…eg 50k downpayment for let say…p2 mivi walla..1-5 yrs within reach
However Europeans are forced to buy the car with only a 3 year loan (maybe 5 years maximum). It’s not that cheap for them either.
Maybe the sub brand’s name be P-R-O-T-O-N. … ?
Then it will become WW WasWagon….
Surely it will be banned in bolehland
Sub brands..sub standard safety, sub standard quality..seems very profitable to sell moving coffins so vw want a piece of the action..toyota was the master of this..
well it is very clear that the whole of Europe is in financial hell