Chevrolet has confirmed that the seventh-generation Corvette will debut the evening of Sunday, January 13, 2013 in Detroit. To kick off the countdown, Chevy debuted the new Crossed Flags logo for the new 2014 Corvette at Road Atlanta, as Corvette Racing celebrated a sweep of the 2012 production-based American Le Mans Series GT championships.
“The all-new, seventh-generation Corvette deserved an all-new emblem. The new Crossed Flags design reflects the character of the next Corvette. The flags are much more modern, more technical, and more detailed than before – underscoring the comprehensive redesign of the entire car,” said Ed Welburn, GM vice president of global design.
The Crossed Flags logo has been a hallmark of Corvette since its 1953 introduction. It has always incorporated a pair of flags, one a racing chequered flag and other featuring the Chevrolet “bowtie” emblem and a French fleur-de-lis. The design has evolved over the years, but has been featured on more than 1.5 million Corvettes. For this new one, over 100 variations were considered before the final design was selected.
“With the new Corvette, we set out to build a world-challenging sports car with design, refinement, efficiency and driver engagement that is second to none. The result is a truly all-new Corvette. There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel,” revealed Tadge Juechter, Corvette chief engineer.