Naza Kia Malaysia’s outlet in Setapak has been relaunched as a 4S (sales, service, spare parts and spray paint) facility. The company has invested RM4 million to equip the outlet with new body and paint facilities, a new customer lounge, service advisory area, meeting rooms and Kia’s new logo and space identity.
“In late December 2011, we launched our flagship Kia Red Cube in Petaling Jaya which incorporates Kia’s New Global Space Identity. At the same time we began a network upgrading exercise and have invested RM34 million to refurbish 16 of our branches to be in line with this new direction that places a strong emphasis on design,” said COO Datuk Hafiz Syed Abu Bakar.
Branches in Bangsar, Melaka, Puchong, Glenmarie, Penang, Langkawi, Juru, Ipoh, Jalan Pahang, Alor Setar, TTDI, Miri, Kuching, Chan Sow Lin and Kota Damansara have also been upgraded this year.
The local Kia distributor plans to open new branches in Rawang and Kuantan and will spend RM10 million on a new Kia Red Cube in Johor Bahru, which will become the company’s second flagship outlet and the first for the southern region.
Up to the end of last month, 10,500 Kia vehicles have found Malaysian homes this year (a 13% increase from last year), with the Forte 6-Speed making up slightly over a half of those sales.