A German court has granted new Chinese carmaker Qoros a preliminary injunction against Kia, to the effect that the Korean company now cannot use the Quoris name for its upcoming RWD flagship sedan in the European Union.
Introduced in Korea as the Kia K9 in May, the name Quoris was chosen for the car’s export markets in July. The court determined that Qoros and Quoris were too similar-sounding and could cause confusion among consumers.
It’s just the EU for now, but Qoros states that it will continue legal efforts to protect its trademark in other territories. The preliminary injunction is currently served upon Kia in Korea and still can be appealed by Kia.
Established in 2007, Qoros is the result of a 50:50 partnership between Chery and global industrial holding company Israel Corporation. It will debut a a compact C-segment sedan at the next Geneva motor show in March, with first sales in China scheduled for the end of 2013 and Europe by early 2014.
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Yeah, China 1, Kimchi 0
Yes.This car copy 7 series design,the name also copy the Chinese name.Shame on Kia.
mybe they have to change to Kia Anjing
Patent Troll! Obviously.
Alot of small companies like to sue the big company for money.
Eg. Just look at the Tech news section.
Btw, Quoris isn’t a good name nor it sounds elegant. Kia should change it as alot in the european countries complain about the name
Small company? These days just need one Chinese company to swallow the entire group of Malaysian public listed company.
Just give me a million dollar and I will buy all the valid patent.
Then, I will sue the company you are working for with until it go bankrupt or have to pay back 2.5 billion USD.
That’s a huge flaw in the Patent system.
“as alot in the european countries complain about the name”
??? Who complain and in which european country?
Obviously you stuck never read other Auto blog or review from US, Australia and UK.
They do complaint about the name. It’s not too luxurious as the car it self.
damn, what about RCZ, CRZ, RXZ? lol
Kia please give up the quoris name
The K9 is an awesome car, but i wouldn’t want to own something call the quoris
Maybe the Amanti name would be good.
For those of you who wonder why did I propose the name Amanti, this is because in the United States, Kia offered a large car, which of course is the Amanti, to compete with the good old American classics like the Crown Victoria as well as the Avalon. So, if the Quoris, which I too find it not such an appealing name, can’t be used in Europe, then the Amanti name should be resurrected.
when i read this, what come across my mind is PENSONIC.
Please bring Qoros cars to Canada / USA and Malaysia.
Unlikely to MY , have the Israeli element there unless!! Nice car though .
exora/evora
what about “KOROK”….? :)
There is a Ssangyong SUV called Koranda.
Saw only many years back. Sounds like keranda
From the picture, it seems that this Qoros has the shadow of BMW 3 series.
Before Lexus can take on BMW, Mercesdes, Audi….etc, now Lexus has to watch its back for Qoros. I predict that Qoros will give a good run of money for Lexus. Those who knows the rise of Lexus should know the reason why i said so.
The K9 actually looks more like a 7 series…. If you compare them together , the similarities are uncanny.
From the upright grill to the rear lights and especially the C-pillar and the rear doors quarter window , it really looks like a carbon copy of the big 7.
Now I don’t doubt the greatness of his Peterness, but couldn’t he added some more Korean and authenticity.
But than again, almost every Asian premium sedans (infinity, lexus and the Equus[the big hyundai]) try very hard to be something teutonic
no big deal, but hopefully it won’t have some counter effect. kia could have similar action against Qoros if they want to.
qoros won’t sell well here because of the israel corporation company
Oh… cuz there’s a relation with the ‘small big brother’ of the middle-east, the EU just back off for them, maybe to avoid any friction with them! What a double standard world we are in!
I don’t really like Kia but if I was to choose between Kia and Qoros I’ll choose Kia of course! China brand, Meh..
sooo.. it’s gonna be Kia Quarry then.. or maybe Quacker.. or Queh.. or Qiasu.. etc.
Dear KIA,
Why don’t you name you car “Keris” instead?
you can keep both the stupid names
kia should have patent the name first ^^
they should have learned from apple v samsung