Rolex to be official timekeeper for F1 from 2013

Rolex to be official timekeeper for F1 from 2013

Something to watch then. Rolex has been announced as Formula 1’s new official timekeeper. The Swiss watchmaker replaces Hublot in the role – and also as that of official timepiece – from 2013. It is reported that the deal will run for more than five years.

The sponsorship breaks new ground for the brand, known for its involvement with Wimbledon tennis as well as other events in golf and yachting – while it has previously sponsored major personalities in the field (Sir Malcolm Campbell as well as former F1 champion Jackie Stewart, it has never before been involved in F1 in such a manner.

In its capacity as Formula 1 Official Timekeeper and Official Timepiece, Rolex will give the time in different locations during each GP. The brand’s logo will also be positioned around the circuit and at several corners during Formula 1 races.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Jimmy on Dec 06, 2012 at 12:52 pm

    Is there still a need for Rolls Royce to advertise extensively?

    Like or Dislike: Thumb up 1 Thumb down 12
    • Akira on Dec 06, 2012 at 2:31 pm

      What?! Where on earth was Rolls Royce ever mentioned in this article?

      Like or Dislike: Thumb up 0 Thumb down 0
    • Rolls Royce? Isn’t this article is about Rolex?

      Like or Dislike: Thumb up 0 Thumb down 0
    • Bujang Lapuk on Dec 07, 2012 at 10:31 am

      Jimmy, do you mean that in a metaphoric sense? We know Rolex is the Rolls Royce of watches, and as such, has no real need to advertise. But I think what Rolex is doing is updating it’s “old man’s watch” image, by relating itself to something more youthful.

      Like or Dislike: Thumb up 0 Thumb down 0
      • no. you’re wrong.

        The Royce Rolls of watches is Patek Phillipe.

        Like or Dislike: Thumb up 0 Thumb down 0
  • rempit on Dec 06, 2012 at 5:32 pm

    Aku ingat nanti Rolex buat jam versi F1 da…Cosmograph chrono,Daytona chrono,F1 chrono???

    Like or Dislike: Thumb up 0 Thumb down 0
  • If it can capture the speed of tennis ball, it certainly can capture an speed of and F1.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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