According to news reports, Proton’s group managing director and chairman Datuk Seri Mohd Khamil Jamil said the company is hoping to get the turnaround plan out before the end of the Proton’s financial year ending March 31, 2013.
He was speaking to reporters at the Assets and Technologies Acquisition agreement signing ceremony between Proton and Petronas two days ago, in which Proton acquired all of Petronas’ engine technology for RM63 million.
He added that DRB-Hicom is looking at improving the quality of Proton cars, where the branding of Proton would also be synonymous with quality as well as affordability.
“Our focus now for 2013 is to position Proton along with the other global original equipment manufacturers (OEMs) and to ensure Proton will be accepted,” he said, adding that DRB-Hicom wants to take the opportunity to make Proton the car manufacturer for the region.
As for the turnaround plan, he said that it would take time. “Turning around the company would have to be holistic. You have to look at the entire ecosystem to ensure that Proton will fit into the system and emerge as a local champion and subsequently be a regional player,” he said.
Proton advisor Tun Dr Mahathir Mohamad, who was present at the signing ceremony, said the national carmaker’s image has improved significantly since the takeover by DRB-Hicom.
“The new management wants to produce quality Proton cars, which is good if you ask me,” he said. “Malaysians will not see new Proton cars with windows that cannot be wound down after some time, anymore,” he added.