BMW achieves record sales globally and regionally – in Malaysia, Jan-Nov 2012 sales up 20% year-on-year

Hendrik-von-Kuenheim

BMW Group today announced record sales globally, regionally and in Malaysia for the first three quarters of 2012. The numbers were revealed by Hendrik von Kuenheim (pic above), BMW’s senior vice president for Asia, Pacific and South Africa markets, at Ingress Auto’s new MINI dealership in Bangsar. Also present was Dr Gerhard Pils, MD of BMW Group Malaysia.

As of year-to-date November 2012, the BMW Group has delivered 1,664,088 vehicles worldwide, which is an increase of 10.1% over the same period last year. This reinforces the brand’s position as the world’s largest premium automobile group. The Asia Pacific region, which we’re in, reflected this growth – APAC is the fastest growing region for BMW and is now Munich’s second largest market after home turf Europe.

“The strong performance of the BMW Group is proof of the strength of the business pillars on which we are built on, and have taken us through a global automotive climate which still feels the impact of recession throughout Europe,” von Kuenheim said.

mini-centre-bangsar
Ingress Auto operates the latest MINI dealership situated along Jalan Maarof, Bangsar Baru

“Short of any further declines in the global economic climate, we are confident that we will be able to achieve a sustainable EBIT (Earnings Before Income Tax) margin of between 8% and 10% for the year 2012 and beyond,” he added.

Closer to home, BMW Group Malaysia sold a total of 6,162 units of BMW, MINI and Motorrad vehicles from January to November 2012, which is a 20% growth over the 5,166 units sold in the same period last year, which itself was already a record-breaking year for the company.

In order to cope with the increasing demand for BMW vehicles in Malaysia, BMW Group Malaysia has since 2011 increased local production to more than 5,000 units annually, while also upgrading its local distribution network with the launch of new 4S centres in Setia Alam, Kuantan, Penang, Kuching and Kota Kinabalu. The group now has 16 BMW and MINI dealerships in the country.

dr-gerhard-pils

BMW has been the earliest, and most vocal proponent of modern diesel tech, which now powers over 20% of BMW cars sold here in 2012, and Dr Pils once again urged the Malaysian government to adopt Euro 4 fuel standards, which our neighbours are already on. Read his pre-budget 2013 statement here, which lists BMW Group Malaysia’s wishlist for the near future.

“It is my hope that the Malaysian government will seek to further enhance the automotive segment by adopting a two-fold strategy of encouraging stronger investments towards advanced green tech into the country, by businesses throughout the automotive supply chain as well as financial incentives which will encourage early adoption amongst consumers,” Dr Pils said.

“Only then will we be able to take advantage of the unique economic opportunities that are presently available,” he added.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • tiadaid on Dec 14, 2012 at 5:04 pm

    Hendrik von Kuenheim – any relations to ex-BMW head Eberhard von Kuenheim?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Jimmy on Dec 14, 2012 at 5:26 pm

    Can someone please try to walk into BMW showroom with t-shirt and shorts and see whether the saleperson entertain you.

    Like or Dislike: Thumb up 15 Thumb down 13
    • I do that plenty of time

      Like or Dislike: Thumb up 4 Thumb down 6
    • They don’t do? I know that i.e. Porsche staff in other countries is trained to entertain people in t-shirts and short pants visiting the showrooms. They even have own “test buyers” they send to their dealers to check. Reason: Nowadays you can’t be sure that the guys with money always wear suit and tie… ;)

      Like or Dislike: Thumb up 9 Thumb down 2
      • Bandai on Dec 14, 2012 at 7:21 pm

        I did that once in Sg Besi only to be told by the salesman in charge, we only entertain customers with appointment!

        Like or Dislike: Thumb up 12 Thumb down 2
        • I other contries this is a serious matter. A salesman like this would be fired.

          At least it’s his job to sale cars?

          Like or Dislike: Thumb up 3 Thumb down 2
      • i walked in to Ingress in Sg Penchala/TTDI with slippers n shorts and they entertain. sales man layan but i didnt like his attitude, so i switched to a sales lady who layan very well too. some sales ppl are just plain assholes.

        Like or Dislike: Thumb up 0 Thumb down 0
    • Why don’t you try to wear only underwear and see whether the saleperson entertain you.

      Like or Dislike: Thumb up 7 Thumb down 4
    • Dude, we did that during test drive and also collecting our 528i msport. In fact, ur outfit wont matter in Malaysia standard as long as ur pocket is deep.

      Like or Dislike: Thumb up 6 Thumb down 3
    • alitstar on Dec 15, 2012 at 1:25 am

      Why would any “imbecile” walk into a premium product dealership with T shirt and shorts?

      Like or Dislike: Thumb up 6 Thumb down 12
    • satrian on Jan 22, 2013 at 1:05 pm

      Bro just askin since ur vey smart in giving comment….can u go to ur office with sliper nd short with sexy t shirt……..even with blazer i dont think soo u can effor a bmw….sorry if too direct…tata

      Like or Dislike: Thumb up 0 Thumb down 0
  • KillBox1Alpha on Dec 14, 2012 at 6:02 pm

    Euromobil should learn from BMW….they got service centers all over the place while Audi owners have to wait for weeks to get an appointment…it’s not about selling cars only…after sales service is also important…

    Like or Dislike: Thumb up 13 Thumb down 2
  • Maverick on Dec 14, 2012 at 7:22 pm

    If you want to be treated with respect then dress decently la. Just because one is rich, doesn’t mean that that person has to wear lokek lokek and then if he or she is not layan then make a big fuss. It goes both ways. And also this type of stories I heard more than 15 years ago lar!:)

    Like or Dislike: Thumb up 18 Thumb down 10
    • The Ultimate Driving Machine is clearly much stronger than Mercedes and Audi.

      Like or Dislike: Thumb up 9 Thumb down 2
  • VWPASSAT owner on Dec 15, 2012 at 11:51 am

    I once went to auto bavaria jb without making appointment and i was just dressed like an average person aka not Orang Kaya n immediately i was approached by one of their salesmen happily and without prejudice. Kudos to auto bavaria jb.

    Like or Dislike: Thumb up 0 Thumb down 0
  • if you guys would like to see how bad the service would be wearing t-shirt and short,go try any BM or Merz showroom in china, hongkong and korea…..

    malaysia’s is actually considered good-manner, in my opinion

    Like or Dislike: Thumb up 7 Thumb down 2
  • Malaysia considered very good alrdy. Im in europe now n if u dress t-shirt n shorts, not only the salesperson wont entertain u, even customers will look at you one kind of look. Mayb in malaysia is subjected to individual.

    Like or Dislike: Thumb up 5 Thumb down 2
  • Simon Ng on Dec 15, 2012 at 11:24 pm

    Heard this from dad’s business partner in China. In the BMW showroom, he started to look at the 3 series, the salesperson serve him. He moved to the 5 series, the senior salesperson serve him. He check out the 7 series, the store manager came out to see him.

    He also explained to me that many coal miners in ShangXi buys fleet of X5 in cash. These cars are just meant for workers to drive around the mines. They will just keep using the car until it dies. Not because X5 is good but they can afford it.

    These coal miners would come in bags of cash. They can easily spot, dark fingers nails, and dirty working boots. Some would come with nice but badly miss-matched clothes. Others would come in their working clothes. They all get superstar services from showrooms.

    Like or Dislike: Thumb up 6 Thumb down 6
    • simon ng, stop lying.

      coal owner, yes.

      coal miner, you need to get your facts right.

      why dont u quit your job and go china mine coal?

      Like or Dislike: Thumb up 0 Thumb down 0
  • Fredo on Dec 17, 2012 at 8:33 am

    i just wish they cost-down activity doesnt affect much of the quality. eg: the new F30 NVH could have been better….the wind noise is apparent pass 140 km/h…that is not acceptable for a premium car

    Like or Dislike: Thumb up 0 Thumb down 0
 

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