We already have the Goodyear Eagle EfficientGrip for passenger cars, now here’s one for SUV and crossover owners, the Goodyear EfficientGrip SUV. Goodyear says that the just-launched rubber is its quietest SUV tyre ever. The new model has the brand’s QuietTred Technology to give “an exceptionally quiet ride without compromising grip and handling capabilities.”

QuietTred is a combination of a noise-dampening Tread Design and a Shock Absorbing Carcass. To help dampen noise, a closed shoulder design prevents radiating radial noise sound waves, while an increased number of pitches optimise block characteristics to reduce noise harmonics. Also, a rib type design provides smooth tread geometry to lower the impact and radiated noise.

Besides the above, the new tyre also sports a high number of biting edges with equally high blade density that improves grip and control. The optimised contact patch provides matched pressure distribution in key areas of the footprint, allowing the tread pattern to work more effectively for better grip.


“People who own SUVs and 4×4 vehicles are mostly driven by the need to feel ‘in control’ and safe when traveling along on-road and off-road surfaces. But SUV owners today, who mainly drive in urban settings, know what it takes to truly enjoy their vehicle – the added driving comfort of a sedan in an SUV,” said Ivy Peng, MD of Goodyear Malaysia.

Based on instrumented interior noise tests conducted by Goodyear Innovation Center in Luxembourg under coast down conditions on smooth roads, EfficientGrip SUV outperforms its predecessor in both noise and driving comfort. Apparently, even when worn, the EfficientGrip SUV is as quiet as its predecessor when new. In addition, the new tyre is claimed to have 7% shorter braking distance on wet roads.

Available in 16- to 20-inch sizes, the Goodyear EfficientGrip SUV is priced from RM600 to RM1,400 per piece.