Publicity is something most, if not all carmakers want, and while some work on ad campaigns highlighting continuous improvement, some just flip their cars backwards in the air. MINI has teamed up with rally driver Guerlain Chicherit to perform the world’s first “unassisted 360-degree backflip” in a car.

While we’re not quite sure what “unassisted” really means, the word alone sounds scary enough. Our fearless French hero fires up a heavily modified MINI John Cooper Works Countryman and chucks it briefly around a shipyard before aiming it squarely at the ramp…

I can’t wait to see what happens next, either. By the way, that’s a height of 12 metres the car achieved.