Nissan is reportedly considering a move to finally introduce the Infiniti brand in Japan, with the debut coming as early as the next two years. The brand, introduced in the US in 1989, has never been marketed domestically.
There were plans for a Japanese debut in the mid-2000s, but this was shelved when a decision was made to focus instead on its existing sales networks. In 2008, another move was prevented by the global financial crisis that came about that year.
The brand’s president, Johan de Nysschen, made the announcement of the ongoing deliberation earlier this week. No details or the timing of the introduction were mentioned, but another report bandied the two-year timeframe, according to the Nikkei.
The company assembles its vehicles in Tochigi Prefecture and exports them abroad. If the move comes about, Infiniti will then join Lexus – which arrived in 2005 – in the domestic market.