Another car company that reached an all-time high in 2012 is BMW Group Malaysia, which posted record sales performance last year for its brands – BMW, MINI and Motorrad – cementing its position as the top premium automaker in Malaysia.
BMW Group Malaysia delivered a total of 6,988 vehicles last year, consisting of 6,318 BMWs, 341 MINIs and 329 Motorrad bikes, an increase of 13% compared to the total of 5,604 vehicles delivered in 2011.
“Last year was a historic milestone for us due to the solid performance of the group and we managed to meet and exceed benchmarks in all areas of our business. With new vehicles and activities lined up for 2013, our main aim will be to reinforce our position as the number one premium automaker here in the country,” said Dr Gerhard Pils, CEO of BMW Group Malaysia.
Contributing to BMW’s performance is its network of dealerships which has grown steadily to 24 outlets throughout the country (16 BMW, four MINI, four Motorrad). Throughout 2012, BMW introduced new 4S facilities in Setia Alam, Kuantan, Butterworth, Kuching and Kota Kinabalu, a new MINI centre in Bangsar and a BMW Motorrad dealership in Kuantan.
“As we enter our tenth year of operations here, our main focus will be to continue providing our customers with the complete premium ownership experience of owning a vehicle from the BMW Group – from market leading products and substance to the ultimate premium service experiences delivered from the latest state of the art dealerships,” added Dr Pils.
BMW isn’t just breaking records here – senior vice president for Asia, Pacific and South Africa Hendrik von Kuenheim visited Malaysia last month and told us that the Munich-based carmaker is well on track to achieve record sales globally and regionally. Click here to read more.