Mercedes-Benz Thailand will spend a big sum of money to grow its business in the Kingdom, Bangkok Post reports. The premium brand has allocated 200 million baht this year to raise production capacity in Thailand and 1 billion baht to add five more dealerships.
The 20m baht sum will raise production capacity at Merc’s Thonburi Assembly Co plant in Samut Prakan by another 2,000 to 3,000 units, from the current 16,000, president and chief executive Alexander Paufler revealed. “We have to prepare our capacity for on-shelf products, adopt new technology to meet every segment’s demands and strengthen our networks,” he added.
Mercedes-Benz sales increased 34% in Thailand to a record of 6,274 vehicles last year, and the rising interest in Mercedes-Benz Leasing is a sign that more customers are buying Mercs from authorised dealers, as opposed to from the grey market.
The company targets 10% sales growth this year, with at least six new models scheduled to be introduced, including a diesel hybrid one. Also, all 2013 models sold in Thailand will be Euro 5 compliant, up from the current Euro 3 standard, something we can only dream of in Malaysia for now.