The European new-car market has endured a slow start to the year, in January 2013 falling 8.5% compared to the same period last year. Hyundai however, bucked that trend by increasing its market share from 3.3% last year to 3.6%. The target now is to stabilise or even increase on the significant 3.5% market share Hyundai gained throughout 2012.
Hyundai has been on a self-improving rampage over the last five years, introducing 15 new models to the European market including the fabulous Veloster Turbo pictures above. With the entire model range now up to date, Hyundai will be moving its focus away from chasing numbers, and towards consolidating its new position through qualitative growth.
Key to achieving that target are maintaining the now much-improved Hyundai brand image and increasing customer satisfaction to improve retention rates. The company is absolutely determined to keep the customers it worked so hard to win in recent years.
Heavy investments are crucial to future growth too, and Hyundai has that well covered. Its Turkey plant is currently undergoing a €475 million (RM1.95 billion) expansion to increase its output potential from 120,000 to 200,000 cars a year.
The company’s European headquarters are also undergoing expansion, while a €5.5 (RM22.6) million test centre next to the Nürburgring race track in Germany will allow the quality and dynamic performance of Hyundai’s European-designed vehicles to be further improved.
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I can hear james may screaming why!!!
proton should build a R&D for engineering & design in Germany. even China carmakers already hunting the Germans for their R&D. enough with azlano or current engineering team.
Why? What the purpose?
Proton already has Lotus and that’s good enough. Lotus already known for having good handling and still comfortable on the road. “Lotus, the most comfortable sport car” – Jeremy clarkson. There are still manufaturers go for Lotus consultancy rather than test in the Nurburgring.
They want to test in the Nurburgring because they want to cut cost. Asking consultation from Lotus Engineering are not cheap. Among of the cars joint develop with Lotus: Nissan GTR,
This cannot be true! This cannot be true! Its a lie. Only Toyota is the top in Europe. This is a consipiracy by the MI5 and MI6 to de-stablise Korea. It cannot be true! Koreans have no RV. Samsung has no RV, LG has no RV. No RV! No RV!
Did you realize that you are just making a fool of yourself?
See recent Top Gear review of the KIA Cee’d. Jeremy (the guy who trashes all non-sport cars) was impressed by it. That’s a first. Toyota better buckle up.
In fact, the cee’d is so good that Top Gear uses it in their Star in a Reasonably Priced Car! Plus, it looks fresher than the Mk7 Golf.
The only thing he’s disappointed by it is that it is still built in Slovakia.
BOY, YOU NEED TO TRY HARDER. YOUR SARCASM REEKS OF IDIOCY.
Toyota/Honda is not doing very well in Europe. They are doing very well in North America, Europe are a diff ballgame
After months of reading Sam Loo’s comments, I kinda think that he is in fact NOT a Toyota fan, but a Toyota-hater.
He’s trying to make us hate Toyota and love the others. Not to fall into his trap though.
We Toyota salesman protest with such a statement. ONLY Toyota got good RV in Europe.
Well guys if you want to know how the Veloster 1.6GDI Turbo drives like, kindly make a trip down to SG for a test drive The Veloster Turbo is a regular model on sale here.
Max specs as shown. We got the Euro spec 186hp version as compared to the 201hp US version. 6 airbags, HID, DRL, special sports buckets, dual zone climate control are all standard… No in built GPS though…!@#$%^
That 7″ LCD panel displays everything except Sat Nav… :(
What a mislead information, the overall European car market shrunk, Hyundai just lesser than the rest of conti brand, Hyundai bulls that their market share increased. LoL….
Let make this as a simple example Europe sales 100,000 car in 2011 Hyundai sold 3300 car so their market share is 3.3% so if Europe market shrunk 10% to 90,000 car but Hyundai sales stagnant at 3300 car, but overall market shall increase to 3.66%
The korean really know how to bull, if the market shrunk 10% while Hyundai sales increase 10% shouldn’t it be like 4% market share.
Actually, Hyundai sales for January 2013 did dip by 2.2% compared to last year, but as the whole market has shrunk by a massive 8.5%, Hyundai’s market share increased.
So basically less people bought new cars, but among those who did, a bigger percentage of them bought Hyundais compared to last year.
the best RV in malaysia is perodua…
I would love to have more Malaysian sorhais buy Hyundais.
That way, 1 year on when they sell, I make more money