BMW Group Malaysia recently collaborated with Taylor’s School of Communication for a campaign to create awareness on the importance of being eco-friendly through the BMW Speak Green initiative. The event was held at the Taylor’s Lakeside Campus in Bandar Sunway last week.
“At BMW, innovation is built around a simple yet all important idea: to create the greatest possible driving machines with the highest possible levels of efficiency. Sustainability has been the core value of BMW for over the past 30 years and through this initiative with Taylor’s, we hope to share that value with the future builders of Malaysia,” said Sashi Ambi, head of corporate communications at BMW Group Malaysia.
At the event, Mr. Sashi also delivered a talk on the history of BMW and the importance of BMW EfficientDynamics. Heng Chan Kong, aftersales non-technical trainer and coach at the BMW Group Regional Training Centre, conducted an interactive session where students were given a first-hand demo of the features and capabilities of Munich’s hybrid tech on the BMW ActiveHybrid 3 and 5.
Over 80 students participated in a creative writing photo contest, where they were tasked with expressing what being eco-friendly and living sustainably meant to them. The student with the most creative and original entry will take home BMW merchandise – results to be announced next month.