Fancy a shining star on your Mercedes-Benz? Mercedes-Benz Accessories GmbH now offers an illuminated central grille three-pointed star for models from the C-Class and above.
Using optical fiber with LED technology, the star emblem is lighted up only when the car is stationary, when the car is unlocked or the engine is stopped. It also lights up when the car’s doors or trunk is opened, and once they are closed, the light will go off in 15 seconds.
Already available for M- and GL-Class SUVs, the illuminated star will from next month appear on the options list of the C-Class, CLS and E-Class. Mercs fitted with Distronic or Distronic Plus cannot tick this option, and of course, the car has to first come with a big central logo as standard. 300 euros is the cost in Europe.
We reckon that while some might find it cool, many Mercedes owners don’t seek this kind of attention. View the video above and tell us what you think.
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so epic the ad…
instead of doing stupid things like this, they should improve on their quality. Mercedes always breakdown due to electrical failure, somemore you want to add more electronic stuff. Pandai lah
Must be Lewis Hamilton’s idea to light up the star for the cars.
why is “many Mercedes owners don’t seek this kind of attention”?
Because you are young or young in heart.
brothers has this option for quite sometime already, but i think too much LED around is … too much.
They copied Lexus LS600h, Toyota Prius, our very own first Proton Saga and some of the people in Kepong, Puchong and Cheras with their blue illuminated Vios, Altis and Camry.
The LS600h and Prius light glow? I did’t know that, all I know is that it has a tint of blue, that’s all.
cost saving, profit maximising
conclusion: made in china
Bling.. Bling..
ah beng much?
1980s original Saga illuminated blue logo! Someone had the bright idea long time ago..
rappers will like this..
Dont mean to be .. well mean. This is so ahbeng!
reminded me of proton’s feeble attempt at a illuminating badge with the old iswara haha
Tacky! Shudder
The new Mercedes illuminated three-pointed star, now to re-assure other motorist that you are tailgating them in a Mercedes-benz. Honestly this is a nothing but a gimmick, I have an illuminated logo on my Saga,albeit it’s broken and I don’t even bother to fix it.
“the star emblem is lighted up only when the car is stationary, when the car is unlocked or the engine is stopped”
It’s a pointer to show where your car is. The first to have this is actually the Mercedes Actros (the truck).
Oh! Sorry, my bad, missed that part. But I still don’t see the purpose of it, as a lavish way to find your car? I think lightening up those lovely headlights that recent Mercedes has, will do a rather elegant and fine job. I find lighting up a big 3-pointed star, rather ostentatious (showy is just to dull of a word to describe this)
oppa ahbeng style!!
How much bling do you need on a merc…
sounds and looks like a trailer for Batman…
indians did this..excessively
Next day – stolen.
This is a fantastic optional product for a luxury automaker. And it is a great branding / marketing strat to get additional mileage in the saturated luxury segment.
And come on, don’t lah compare your no-illumination Prius badge or the cheapazz modified Proton emblem to an LED infused 3-star badge – it’s like saying, “Eh Merc, who got 4 wheels ah? LOL. My kancil also got wei…” Duh.
Although I’m all for BMW, I’d say well done from the business front.
Definitely ah beng…
kinda ah beng like….
MAybe MErc wanna test-water to see if this gimmick would attract rich ah beng drivers…
Now those merc owners can join ahbeng club
Just a lavish way to detect your car when finding it in a crowded parking space…innovative but not necessarily have to send to merc vendor just to install it…then again Merc owners are not a mod type bunch..
That’s a good add-on as Daytime running light. :)
dude, do you even read ? it’s only light up when the car is stationary (means it doesn’t move)
we, the lawyers of ah beng inc. want to sue mercedes for copy our design
did any1 notice in the video a mercedes benz car that looks like a lambo or ferrari. itz a 60s – 70s benz prototype in C111. wat a beauty but not even 1 for sale in this world coz benz never commercialize it before.
I sees Iron Man’s chest piece.