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Ford Malaysia had just confirmed the impending launch of the new Kuga last week, and now we have the first indication of the SUV’s local price and specs ahead of its planned mid-year introduction, thanks to an ad that has just popped up on our sister car classifieds site oto.my.

The price listed is RM163,000 and the advertiser also mentions that the Kuga is now “open for booking” (click here to view the ad).

Also disclosed are the vital mechanical details – confirming the 1.6 litre EcoBoost engine in 180 PS and 240 Nm form (178 bhp and 177 lb/ft as listed) and the use of a six-speed SelectShift Automatic transmission with Sport Mode. Torque Vectoring Control and AdvanceTrac with Roll Stability Control & Curve Control are present too.

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A five star Euro NCAP rating (suggesting a full array of airbags – seven in other markets), push start button and Ford SYNC are all mentioned as standard. Sunroof, Active Park Assist, Active City Stop, BLIS and leather & memory seat are listed with double asterisks, which hints at a higher-specced variant in line with the Focus’ + models.

The local launch of the Ford Kuga is still a few months away, so we’ll have to wait for the official price and equipment announcement. Till then, you can find more details and pictures of Ford’s upcoming Honda CR-V rival here and here.