First quarter results are out at Perodua, and it appears that the Rawang-based national carmaker has started 2013 strongly. Perodua sold 46,700 units in the first four months of 2013, 4.4% more than in the same quarter of 2012. Based on the Q1 estimated total industry volume of about 156,500 vehicles, Perodua is expected to maintain its 30% share of the Malaysian market.
This is a good result, especially when many car buyers are adopting a “wait and see” stance in view of the upcoming general elections. Lowering car prices is part of the Pakatan Rakyat manifesto, while the current government reiterated that import duties for cars from Japan and Australia will be gradually reduced to zero by 2016. This FTA-based import duty reduction is not new, and has been happening for some years. On the other hand, excise duty has been steadily creeping up.
In response, Perodua MD Datuk Aminar Rashid Salleh has this to say: “We believe that if there is any reduction, the process will take time as the players need time to adjust to any changes. In addition, any sharp decrease in vehicle prices will have a negative impact to both players and consumers as prices of used vehicle will plummet. We kindly advise consumers not to wait on their purchases as change will likely be gradual.”
The recently launched Perodua S-Series cars comprising the Viva S, Myvi 1.3 SE and Alza S are doing well, with bookings reaching 14,000 units, with a total of 8,000 units registered since the cars were launched on March 13. At the S-Series launch, Perodua also announced that all its cars (not just the S-Series) now come with three years of free service.
Meanwhile, Perodua’s after sales division saw an increase in vehicle intake by 3% to 454,900 vehicles in Q1 2013. The compact carmaker’s parts sales also saw a 5.8% increase with over RM58.3 million worth of parts sold in the period.
Full info on what the Perodua S-Series is all about, specs and pricing can be found here.