BMW Gallery mall concept outlet opens in Sg Petani

bmw gallery

BMW Malaysia has introduced its first BMW Gallery concept sales outlet in the country – located within the confines of Amanjaya Mall in Sungai Petani, Kedah, it’s the first BMW showroom in Malaysia to be incorporated in a public space.

The long-term outlet, operated by Lee Motor Auto Care, seeks to create a new retail experience for those shopping for a BMW – the company says that the BMW Pop-up Store Concept mobile showroom, which can be removed if needed, will provide customers a better opportunity to experience the brand and get closer to the products.

The nearly 900 sq feet concept sales gallery design was conceived by the design team at Lee Motors, and features a host of items to increase the number of possible contact points with customers and enhance the retail experience at all touch points, including music played daily on the showroom floor. Sales advisors will be present during mall operation hours.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • reefx on Apr 30, 2013 at 2:02 pm

    my hometown….i like~~~~

    Like or Dislike: Thumb up 5 Thumb down 0
  • It will be good if this to be set up at Klang valley too. Like MV or Pavillion. The best is in Starhill.

    Like or Dislike: Thumb up 5 Thumb down 3
  • Indigo on Apr 30, 2013 at 6:17 pm

    Amanjaya Mall is not upscale enough to accommodate premium brand. Weird decision to setup show area in such kind of mall. If you don’t believe me, be there yourself and you will know why. Imagine a pisang goreng stall in Pavilion, weird right?

    Like or Dislike: Thumb up 4 Thumb down 4
  • bresd on Apr 30, 2013 at 11:34 pm

    Sg Petani people are much much richer than those people in KL, PJ and JB because they have bungalows with big lawn areas. People in KL, PJ and JB only could afford terrace house with very small lawn. Or condos look like chepo hostels

    So that’s why bmw opens showroom there. indeed they are rich!

    Like or Dislike: Thumb up 6 Thumb down 1
    • Dude, this is because prices of house in KL is expensive. Normal terrace here shoots up to RM 800k-1m. Same case applies to Sg. Singaporean stays in only terrace or condo. But i bet they can afford any luxury car they wan. Besides, RM 4 mill only can let u stay in a decent space bangalow like mine in KL. With that kin of money, i’ll be staying in a huge mansion in SP la.

      Like or Dislike: Thumb up 1 Thumb down 2
  • taufik on May 02, 2013 at 12:20 pm

    Lee Motors = BMW dealer in Kedah
    why in the hell did they need to open this showroom outside Kedah?
    talk to your dealer in KL, Singapore or even Penang why they dont open this kind of showroom in your area
    what you expect?

    Like or Dislike: Thumb up 2 Thumb down 0
 

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