Naza Bikes enters Cambodian motorcycle market

naza-bikes-cambodia

Naza World is entering the Cambodian motorcycle market with the opening of a Naza Bikes 3S showroom in Phnom Penh. The company is targeting 10% market share, or more than 30,000 units, within the next three years. Naza Bikes will sell its NZ 125R, Naza Blade 250 and Naza Blade 650 models there.

RM 1.5 million of investment went into setting up the 7,000 sq ft 3S showroom in the Cambodia’s capital city, which is expected to open next month. The business will be headed by Naza’s Malaysian staff, with locals filling positions in sales and operations.

“Naza Bikes began planning its venture into Cambodia two years ago. We chose Cambodia as the starting point for the brand’s international growth based on extensive research of its market, culture and the opportunities that the country presents for our business sustainability and future expansion,” explained Datuk Wira SM Faisal, joint group executive chairman of the Naza Group.

“Cambodia’s market continues to thrive and the country currently has an estimated 1.8 million registered vehicles – some 300,000 are cars and the rest are predominantly motorcycles and trucks. An increase of 8% from 2011 to 2012 is a clear indication that the time is ripe for Naza Bikes to invest in Cambodia,” he added.

Naza hopes to eventually assemble its bikes in Cambodia, and is looking at appointing 10 to 20 dealers in 2014. The company intends to expand its ASEAN footprint over the next two years – Indonesia, Vietnam, Myanmar and Laos are targets.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Wisdom on Jul 24, 2013 at 9:22 am

    Its also a good news for hyosung korea, the maker of blade 250 and 650.

    But the world is taken by storm with Benelli TNT 600 inline 4.
    Some market use different name such as BN600, Stels 600 but basically its Benelli’s first modern inline 4 with fuel injection, 4 throttle, double overheads 16 valve bike, after the company bought by Qianjiang Motor china.
    The price is what matters. Rm30k for the bike is amazing with much superior specs: usd forks, banana alloy arm, etc. China counterparts might help on d economy of scale..

    Hope naza invest more on rnd and able to produce their own bike.

    Like or Dislike: Thumb up 11 Thumb down 1
  • Chris on Jul 24, 2013 at 9:35 am

    I wish Naza have proper website for their naza/Hyosung bikes with proper information. Been looking for months and years and the link is either dead or doesn’t exist at all.

    Like or Dislike: Thumb up 7 Thumb down 1
    • donno on Jul 25, 2013 at 1:16 am

      yeah, spend millions on showroom in phenom penh, but no money to even properly maintain an up to date website? Are they even living in 2013? Can’t they just ask their IT division techs to look at it promptly? (does doing that even cost money?)

      Like or Dislike: Thumb up 5 Thumb down 0
  • Frank on Jul 24, 2013 at 10:12 am

    Too much decals on bike is disgusting to see.

    Like or Dislike: Thumb up 3 Thumb down 3
  • raja lawak on Dec 12, 2013 at 4:23 pm

    should invest more to mv agusta. now very high price in the market, but the demand/attention of this bike is high

    Like or Dislike: Thumb up 0 Thumb down 0
 

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