VIDEO: 2014 Peugeot 308 interior design explained

When first unveiled, the 2014 Peugeot 308 interior was met with polarising views, with some lauding its sleek looks and simplicity while others had reservations on the large, do-it-all touchscreen interface.

We’ll reserve our judgement until we get to try it out for real, but for now, here’s a video of Gilles Vidal, Peugeot’s Director of Design explaining the new Volkswagen Golf rival’s interior layout and the thoughts behind it.

Ease of use is high on the design team’s list of priorities, as they intended the new 308 cabin to be as intuitive as possible to a wide range of customers. Called the Peugeot i-Cockpit, it features plenty of design highlights introduced to improve ergonomics.

peugeot-308-2014-15

Vidal explains the decision to use a small steering wheel, ‘reversed’ instrument cluster (speedometer spins clockwise, while the rev counter turns the opposite way, a la Aston Martin), and the minimalist dash with most available controls accessed through the touchscreen.

Some of elements of these new design features have already been implemented on the current Peugeot 208. If you haven’t already, do read our review of the standard 208 VTi here, as well the 200 hp 208 GTi which will be launched here soon. More info on the brand new 308 can be found here.

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Hafriz Shah

Preferring to drive cars rather than desks, Hafriz Shah ditched his suit and tie to join the ranks of Malaysia’s motoring hacks. A car’s technical brilliance is completely lost on him, appreciating character-making quirks more. When not writing this ego trip of a bio, he’s usually off driving about aimlessly, preferably in a car with the right combination of three foot pedals and six gears.

 

Comments

  • ex-protonstaf on Aug 15, 2013 at 4:26 pm

    this is better than soup-rimau

    Like or Dislike: Thumb up 9 Thumb down 15
  • Just remember to do your job and shift the fuse box to the driver’s side when it comes to commonwealth countries, so that we can actually use the glove box. That’s all we are asking for.

    Like or Dislike: Thumb up 18 Thumb down 0
  • this is what we call decent and global car.
    you feel rewarding when sit in the car, not suffering.

    Like or Dislike: Thumb up 18 Thumb down 0
  • frenzyaustin on Aug 15, 2013 at 9:07 pm

    Very nice interior, but exterior lack of “Peugeot” style like previous generation, which looking good now. New exterior looks like a KIA, because of the grill itself.

    Like or Dislike: Thumb up 1 Thumb down 10
  • Hohnny on Aug 15, 2013 at 9:57 pm

    Can my Preve smoke this peace of shit?

    Like or Dislike: Thumb up 7 Thumb down 20
  • jolly_idiot on Aug 16, 2013 at 1:08 am

    Is that a reversed tacho meter? That’s confusing. We’ve been used to a clock wise dial but this has an anti clock wise dial for tacho meter.

    Like or Dislike: Thumb up 0 Thumb down 4
    • Furqan on Aug 16, 2013 at 1:59 pm

      Aston Martin have been doing that for a while now and one seems to complain about it…

      Like or Dislike: Thumb up 4 Thumb down 0
  • gavin on Aug 16, 2013 at 8:11 am

    idiots dont realize it’s hard to adjust the aircond without knowing where the buttons are since it’s all touch screen and the screen can show multiple things in multiple places.

    traditional knobs can be memorized naturally since they dont go anywhere.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Preve owner on Aug 16, 2013 at 2:51 pm

    Hohhnny..,
    yes your preve can smoke a “piece of shit”…from this car

    Like or Dislike: Thumb up 3 Thumb down 0
  • preve owner on Aug 16, 2013 at 3:18 pm

    ha ha ..yes.. r your preve can smoke a piece of drop shittt…

    Like or Dislike: Thumb up 1 Thumb down 0
  • the current 308 so many complaints, eg battery and handling issue, notice how many 2009 Turbo models on sale in the classifieds

    Like or Dislike: Thumb up 0 Thumb down 0
    • HDiFAP on Aug 28, 2013 at 10:35 pm

      Well, this is a new model. With each new incarnation, should be improvements.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Nice car, but not in malaysia. And the french are weird people. enuf said.

    Like or Dislike: Thumb up 0 Thumb down 2
 

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