This is the two-minute promo video for the Proton Suprima S that Proton unveiled over the weekend at the launch of the Proton Suprima S. It’s a longer two-minute cut of the official TVC, which details the features of the car along with various beauty footage of the car in different driving situations.
Find out more about the car by reading our launch report: Proton Suprima S hatchback launched, or watch our live streaming of the launch.
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.
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Very cheap advertisment from proton…ehehe
car seems to cater the younger generation.. yet the music is more for uncles n aunties..
I prefer the Proton Saga advert in 1985.
but then, the lady in this advert is cun lah.. wonder who she is.
cheap haa?? you make it new laa…can?? hahaha
thumbs down for the uncreative boring promo video. they need a lot of work for advertising. but a big thumbs up for the car. best in class features and a real value for money. things that need to be improved: looks and real exhausts NEEDED! this car supposed to be sporty. come on proton.
It seems that Proton’s styling dept’s principal is “Exhaust shows emissions. We don’t want our customers to look at exhaust which is why we hide the tailpipe away.”
I was like “wtf?”
Yawn..
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proton tidak gila, saudara maserati yang agak keterlaluan mengeji jenama negara.pemikiran orang dulu-dulu. mengagungkan jenama luar yang tak semestinya terbaik.aku dah pakai jenama proton sejak dulu lagi, masih okey.comon la tak payah bersikap begitu.kalau kita tak sokong, siapa nak sokong. pendapat kamu orang mengambarkan sikap yang hipokrit. negara malaysia ntak perlu orang sebegini.sedangkan korea tetap kereta tempatan no 1 walau pun dibandingkan dengan ferari, baguss ke KIA dan Hyundai, tak lah bagus sangat setarap saja dengan proton. kalau di amerika kereta Jepun tak dipandang tinggi ( just another foreign car )
The launch was horrible…the TVC is even worse. who did they hire to make this commercial? better ask the commercial maker for Din Dang or Tora..at least those commercials stick in our heart all these years.
TORA DATANG LAGI, DENGAN SUPRIMA S… dude, whoever you are, that was bloody epic!
This is most likely inhouse project. As soon as DRB Hicom is in the picture, they just want to save money on advertising. Hence the quality is also dropping like mad.
The nostalgic music really brings back my horrifying memory with proton iswara…
VERY HIGH FUEL CONSUMPTION, 9.1L/100KM…
not really, it’s avg urban + ext urban number
I’m not very understand your thought very high fuel consumpsion 9.1 L /100km.petrol today cost RM1.90 perliter. It’s means 9 liter is about RM 17.00. RM 17 you can get 100km.OOH, you maybe wanting a high power car which used RM 10 to get 100KM . my friend, you can get that kind of car in your dream.
more cun than preve but for 80k
how about no ‘___’
the features are worth it
The features are bullcrap. Its not worth to pay 80k to enjoy ur “features” while you suffer with breakdowns,horrible service centres for the 9 year loan u gonna take.
Please tell me which car doesn’t suffer breakdown and got bad aftersales service?????
for Proton.. breakdown is actually a feature..
even ferrari and BMW will breakdown.how can yyou say something doesnt happen yet.common man, just wake up. can you just think,how can Proton dont do something to improve their product due to very large comment . i dont think so.but, i dont hear any proton car catch fire while in motion.
what about buying a mall trolly, more cheaper than suprima
The TVC song “Just the Two Of Us” mean what? I think just 2 person will buy this car in the whole M’sia?? hehe.. or maybe Proton & BN(Barang Runtuh) cronies will benefit from here, LOL
BN = Barang Runtuh ? Do you know how to spell in the first place?
asal proton saja korang komen. dasar rakyat x kenang budi.
kenang budi yang over price dan xde kualiti…bro, you kenang dulu ya… :-)
Show me why don’t blindly say
MYvi berkualiti ke, viva berkualiti ke, sama saja. made from plastic.
Apa kena mengena proton dgn statement rakyat tak kenang budi nie????
Kereta tu terlalu mahal , tapi malangnya ia terlalu cantik . Serius ni kereta Proton Suprima S sangat cantik . Tapi kereta tersebut jika dia tambah teknologi atau aplikasi dan lain-lain kira cukup mantap dan tingkatkanle jadi 2.0 . (Y)
bang ! harga tu pun saudara kata mahal.nakkan pula 2.0.takan proton nak jual kereta 2.0 dgn harga 50.000.
lol? kenang budi what shit? did they feed us, give us money when we are poor? 80K is day light robbery yo!
Jangan cakap kosong. Proton bukan milik rakyat lagi. Tapi milik Yahya Albukhary alone. PROTON IS OWNED YAHYA AL-BUKHARY. Seorang Melayu.
Make your fact right. Jangan menampakkan kebodohan awak kepada orang ramai.
Bodoh, komen Proton pastu tak mengenang budi pulak. Ape nie? Proton patut mengenangkan budi rakyat sebab kita rakyat dikenakan menanggung kos tinggi untuk beli kereta termasuk Proton kerana ade orng nak menlindungkan Proton dgn persaingan lain. We feed proton with our hard earn money. Proton should kenang budi and make sure dont let the ppl down. But failing after another, we rakyat already given up hope long time. Good luck Proton.
BN trooper ni?
This is better:
Really? This is the TVC? It’s like watching a 60’s or 70’s car commercial but with HD color. Why can’t they keep up with the more aggresive/ fresh/ fun/ out of the box TVC style like other car makers are doing?
Retro is the new trend ma
Since S is Sport, they should have make the TVC like they did on the Persona in Austrailia.
This TVC reminds me of a Music Video called Love is in the air that I saw 3 months ago.
Does DRB-Hicom not know how to make car ads or something? Proton used to have surprisingly classy and well-judged ads; this just looks like something cooked up to advertise computers in the ’90s.
It all feels so contrived; the car looks pretty sporting, and the name and the message from company officials certainly point towards the car being a sporty offering. Then they follow that up with a two-minute ad that simply lists the car’s features, set to “Just The Two Of Us”? This, that odd “Manisnya Senyuman” campaign, the boring Raya radio commercials, it really shows how much DRB-Hicom is willing to skimp on marketing. I know it sounds like nitpicking, and I know they’re trying to balance their finances better, but if DRB-Hicom is merely interested in doing okay and isn’t willing to make that last push to really get ahead in the marketplace (they clearly aren’t that willing to make their own customers excited in their new products), I’m worried about Proton’s course into the future.
I agree. DRB ppl r only interested to make money. Seriously what u expect from a group from banks and post office to run a car factory? They only assemble cars for others and follow their instructions. In proton they rule and think they are mr. Know it all. Sorry for proton. I wish proton luck..
hey think first la b4 u comment…dont u know that DRB is the manufacturer of VW, SUZUKI, MERCS, AUDI, deftech ETC IN Malaysia? wonder la how old are u?
Bro, are they MANUFACTURER? they simply assemble cars for them and follow instructions of them. they do not produce anything for them all come in CKD and they just put it together. BTW I am old enough to know what I am saying.pls
DRB only assembled cars not manufactured them….assembling and manufacturing are two different thing…..
Aiya they cut cost and did the TVC in-house lah….
I thought it was alright, but the song… was odd. It’s meant to showcase all the features the car has and it’s pretty successful at that, in under two minutes. They also seem to want to showcase their new focus on safety features.
Try google “suprima” and search for image.. the result makes me LOL…
Huh..80K? Minta maafla…the quality is not there yet la…indah rupa dari khabar.
tak apa, saudara tak nak beli pun tidak merugikan proton,tapi seharusnya saudara elakan diri dari mengutuk proton. kerana secara tidak langsung saudara telah menyinggung perasaan para peminat kereta proton di malaysia.saudara banyak pilihan lain, saudara boleh pilih honda( kereta terbaik dunia ?)kalau itu yang saudara cakap kereta berkualiti tinggi, tapi rupanya buruk. bagi orang yang normal, kecantikan no 1.kalau dah rupa buruk tak okey jugak kan.
kalo x nk beli jgn kutuk2, pastu komen mcm2, harga mahal la, x de kualiti la, kalo x mampu nk beli jgn bising la, dasar org x kenang budi, macai PR bangang
Nie lagi satu……apa kena mengena statement tak kenang budi dgn proton….proton entiti bisnes…kalo produk dan servis tak berkualiti mesti la org hantam….
servis tak kualiti tak de kena mengena dengan proton. itu pusat servis punya hal.
so ko macai BN lah yer? customer always right bro…everybody have the right to comment, we are the customer kena guna otak lah. jangan terima aje semua orang bagi atas nama kenang budi, tu bahalol ibnu macai BN namanya
Proton is owned by a Malay named Yahya Al-Bukhary, nothing to do with the government. Why butthurt and relate to political parties?
Why need to raise race issue here???
Bangang, habis kalao semua orng kat sini macai PR? Ko macai BN buta2 buat patrotik konon. Sedangkan mcai2 BN yang selalu menjatuhkan nama baik Malaysia. Buat huru-hara, kacau-bilau. Tak suka? nak keluar debat tak? Jgn nanti ikut pemimpin bodoh ko kata, debat bukan adat melayu.. Habis? keganasan tu adat melayu? jgn tampar mulut sendiri la.. bangun oi..
such low budget TVC is embarrassing
Now everyone is complaining about the price. Its not Proton’s fault. they did their best already. please be fair. you cannot find any c-segment car with that list of features. the car is selling at 80k due to the tax. U guys know how to complain a lot but did not do your part during the GE. Why dont you vote wisely? now bear the consequences lah. if you want to wait the current gov to remove/reduce tax, until you got grandson still no change ma.
Think and vote wisely then only car prices will be reduced , remember not the umno bn government
many people got so hatred with proton from their bad past experience. proton need to apologize, or maybe the stupid government with their stupid policy.
I’m sorry if you all dislike much on commenting bad about this ads but I really gotta speak my opinion. First, this car has turbo and it looks sporty with hatchback. The music, however, is very personal and relaxing that meant for elder people or families. So you get my point in why some disagree in this.
The car is suppose to be for young person but the ad is for old person? So who is this for? May be to confuse people?
adoiii apa la boring sangat tvc dia nihh
Supreme boring mah
Sports Model, TURBO badge, LOTUS Ride & Handling!
“Just the two of us~~~ dududududu… just the two of us….”
WTF Proton.
Suprima = underwear brand
Just the two of us, you know la.
so childish comment
Lol.. So lame, this car says turbo on the back of the car. The advertise should say “Poweeeerrrrrr” like Jeremy Clarkson baru la bdk2 muda nk bli yakin sikit =_=”
I manage to see the Suprima S over the weekend – I must say it’s quite a good effort on Proton’s part, although the rear reminds me so much of the Mazda 323 hatchback (the generation just before the Mazda 3).
That said, I have to agree that the TVC is, well, nothing enticing. Looks like a rush job – I’m sure you guys in the advertising agency will agree with me.
vios cost from 70k-90k..with boring layout interior..least new features..but everyone cheers..same with city but overprice..120k+ for smaller hatchback but same’oll cheers given..it’s rather some of us think with forehead or non. the offer is better..if ya’ll doesn’t like it..don’t bash..like when you alldislike Hyundai..you all seem like a chicken with no bashing nor complaining to them. at least pls be fair..yawn. eventually the price will go down thou
Didn’t know Honda City is that overpriced @120k
Honda City 2013 harga
dari: RM83,573 hingga RM90,878. murah tu bagi kereta yang tak ada apa apa keistimewaan, rupa tak cantik.suprima RM 73.000-RM80.000 mahal bagi kereta 1.6 7 speed.Tak faham orang kita menilai sesuatu
Common this is a sport hatchback car , the tvc make it like family sedan car . Does proton know what product they launching ???
If you don’t like this don’t buy la.. Let this Proton R.I.P. why waste your money on something you don’t like.. It’s your money your choice.. Don’t like don’t bother.. Proton have to sell to survive.. Some will fall trap.. Just let them.. They will learn..
the reason people still buy Potong is because out of no choice. First our public transport is not reliable. Hence we need something to move around. But Potong so happens to be the only car affordable other than P2. So we have no choice but to buy crap
what about perodua Nautica.do you seen it lately
With the Thai Auto Father still alive how can PROTON dies?
preve hatchback.. specs maybe tiptop.. design??? ayyoooammmaaa..
The launching was bad enough and the commercial was definitely a surprise as it was even worst. Proton has never failed to amaze me how worst they can get.
Launching – “no car in its category can compare … blah blah blah”, yes if you price it at 80k you are comparing with City and Vios, but in fact they are only priced at 50-60k with no thanks to your import tax (which was made to protect local car makers, cause they NEEDED IT cause they were SHYT)
With 80k you can get a Honda Civic or Toyota Altis whose ass or dust you can’t even see with this car.
80k just for sake of “features”? Please… just stop
Proton has earned our hate is because you are not fight a fair battle – the people of this (can be great if it wasn’t for this) nation could drive GOOD cars for a affordable price but you go add import tax which make us drive kancil, and most worst = motorcycles (cause of MANY MANY MANY CRIMES AND ACCIDENTS)
This TVC is so wrong to feature Lotus handling and Turbo engine
1.) Song is lame – Just the 2 of us?? It is a year 1981 song,
2.) I thought the target for this car is young people who are sporty and trendy. But the ad features a woman fetching a son to shopping then go mamak.
3.)First feature being introduced in ad – a large boot space…. You come out with a new car and first thing you want to introduce is the boot space??
Dato syed zainal was and is still the best when it comes to car launches. Damn!
been following the suprima s right from the start and I think Proton should sack the marketing department responsible for marketing of this car.
before launch: no teaser pics at all released on the internet.
during launch: horrible choice of presenter on stage, bad presentation (unable to clearly single out strong points & benefits of this car).
after launch (ongoing TVC promo): bad TVC, they don’t do any homework at all for their target market. if this is for young execs, obviously they should put more emphasise on sportiness of this car (the S letter for the car name itself suggest Sports), so the choice of classic song is WRONG, get some energetic @ electro track instead like Pug RCZ ad. woman driver, kids taken large chunk of the video, wrong selection of car strong points, the flaws are endless. you just can’t seem to capture the heart of your target customer.
learn from merc A class & rcz ads and improve, or proton should sack their marketing team. they are affecting your sales, in a negative way.
just my 2 cents, I’m not a blind basher, obviously.
just watch this ad for comparison:
http://www.youtube.com/watch?v=A-8fzEN0Y50
Suprima can suck A class S
Whats your point man !.bad TVC just bad TVC, but every body keep bashing the car not TVC. the merc in that TVC is so ugly.
dang ! Ya`ll arguing about the ads ? What about the car yo ?
We have lots of creative people out there and this is the best that proton marketing team can do….come on…what kind of image are they trying to promote this car to their prospective customers…..???
Forget about the video clip,the product itself is beyond my expectation. Today i made my way to see the car and i am impress by the workmanship, no design obvious design flaw found compare to previous models. I am almost lough reading your comments about the car, and the company. Please remember, you like or not most of the parts are manufactured locally, Among them is ACM, and many other small sub vendors are involved. And many malaysian are working for the industry. And most, foreign brand vehicle assemble here also getting parts from said vendors. Proton is not belong to a single person. Its a public listed company (meaning its belongs to people dude.
I suffered just trying to finish watching the TVC.
that’s nothing to me.although its not up to date and quite backward, it’s okay for me.just use your brain to call out the meaning of it.
Been reading Paultan for some time. Am I the only one who notice that those who criticize Proton on their comments are almost certain to gain tons of dislikes aka thumbs down?
It really makes me ponder whether there are such great amount of Proton supporter having said that readers on Paultan should have a high knowledge on cars.
I mean like seriously, Proton lovers? HAHAHAHA
Great that you notice, most of them are either Proton fanboys, Proton employees or BN troopers cyber trooping around PaulTan. Don’t know how much they get paid though…
A note to Proton: If your product is failure, no amount of fanboys/employees/troopers can defend you!
What model is a failure, and describe one by one the thing you called failure.
Alamak everybody lupa. This car bukan utk muda muda la but utk all umur la and somemore can afford. For me as second car wow …superb. even daily use….. 80 k with turbo and coming make up style man….i cant resist…..sweet dream everybody.
Always golf bags in the trunk… Try a big baby stroller for a change…
Nice car…
how simply u guys give comment, it wasn’t bad at all until u find what they’ve gone through just to produce one model.
Iklan proton banding dgn merc a class. Ko bangang ke ape? Drg tau dah tang mana nak save tang mana nak focus n spend.
Org beli proton x semstinya sokong bn, ape la pegi kaitkan dgn politik. Aku beli psl tau kete ni liabilty n cost semata2. So kurangkan trus bulanan nye, cukup5 ttahun let go la. Sebis centre bersepah, parts senang nak cari, murah. Aku blm, inspira and abang ipar aku preve, xde problem pun. And ….. Ktrg pakatan rakyat ye.kikikiki
Before spending 80k for this car.. Think of quality, after sales service, fuel consumption and torque.. Wise consumers have the answer.
Can anyone here more professional to tell me now the promotion of RM8,000.00 rebate… it worth to buy?? if yes .. why ?? if no…. why??? please dun answer politic matter, politic i know who to undi…i just wanna know as 1st car buyer … price around 70k and worth the value.. any suggestion???