Castrol has announced the launch of Carama, a web- and mobile-enabled portal which simplifies car care and maintenance for consumers. The service provides an easy-to-use and one-stop solution for finding the right – and trusted – workshop or service centre for your car.
The Carama programme has been conceptualised to address the issues of trust and reliability that most consumers have in going to an unknown workshop or service centre. A recent survey with over 400 respondents in Klang Valley showed the need for independent workshops to build a trusted relationship with car owners, providing them with transparency in pricing and assurance in the quality of workmanship, skills and equipment.
Carama Certified Shops are assessed with an overall quality score, based on a 40-point rigorous screening by a panel of independent third party experts appointed by Castrol, ensuring that these shops meet the highest standards of quality, skills, transparency, customer service, health and safety compliance.
The Carama portal provides core features like accredited repair shop locator and a spare parts calculator. Car owners will also be able to share consumer reviews based on actual experiences of Carama Certified and Listed Shops.
The company says that the programme is also of benefit to independent workshops and mechanics by generating valuable business leads for those who lack the capability to market their workshops, especially online.
Additionally, there’s a My Car logbook, which provides car owners with scheduled car servicing reminders, and Carama Reward, a money-saving, cash-back redemption model that rewards car owners for their usage, engagement, reviews and sharing of Carama.