Goodyear Assurance TripleMax launched in Malaysia

Goodyear Assurance TripleMax-8

Goodyear Malaysia officially launched the Assurance TripleMax tyre in KL this afternoon. The Assurance TripleMax (ATM) plays in the mid-range segment, the biggest tyre segment in Malaysia sandwiched by the performance (Eagle) and value (Duraplus) classes. Replacing the Assurance Fuel Max in Goodyear’s local tyre range, the TripleMax goes up against Bridgestone’s Turanza and Continental’s PremiumContact tyres.

Developed with the ASEAN region and our unique requirements in mind (think tropical thunderstorms and potholes), the Goodyear ATM features Hydrogrip tech, which provides “maximum” wet grip, control and braking ability.

Wet grip, which emerged as the top priority of consumers in Goodyear’s survey, is improved here with a functionalised polymer tread compound, while a wide face cavity provides a larger contact area for better control. Biting edges with larger blocks further increases contact area for better braking performance.

Goodyear Assurance TripleMax-2

The ATM’s headline selling point is wet braking performance. Goodyear claims that ATM stops over two metres shorter in the wet than two “leading global competitors” (80 to 20 km/h, 205/55 R16, Toyota Auris) in a test done by TUV SUD Automotive. Identities of the two rivals weren’t given, but the presentation bars show red and yellow – you make the conclusion.

In addition, the ATM features Goodyear’s trademark DuPont Kevlar reinforcement for added protection against road hazards. The new tyre also incorporates Fuel Saving Technology, which reduces rolling resistance for savings that can go up to RM667.80, or 318 litres of fuel at current prices, over the tyre’s lifespan, it is claimed.

Like many new tyres, this one claims to push the envelope on opposing fronts without compromise. “The ATM is Goodyear’s response to deliver to consumers a tyre they’ve always wanted – one which focuses on increasing grip to improve safety, while also extending tyre lifespan and maximising fuel savings,” said Ivy Peng, MD of Goodyear Malaysia.

Goodyear Assurance TripleMax-21

If the above sounds good, this might seal the deal. Goodyear is offering buyers of the ATM what it calls the “Worry Free Assurance” programme, which offers buyers one-for-one replacement for damaged tyres caused by road hazards such as nails, broken glass or those bloody potholes. Valid for purchases made from now till December 31 at participating Goodyear dealers, the protection will be for six months.

There are T&Cs, of course. Goodyear says that one-for-one replacement is for damaged tyres with more than 6.7 mm of tread depth. For busted rubber with tread depth of between 5.5 to 6.6 mm, Goodyear will credit against the purchase of a similar tyre. Credit value will be based on a preset claim chart. Get full details at your local Goodyear dealer.

Imported from Thailand, the new Goodyear Assurance TripleMax is available in sizes ranging from 185/60 R15 to 225/55 R17. No price increase from the Assurance Fuel Max, so RRP starts from RM270 per tyre.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Indigo on Oct 04, 2013 at 12:31 am

    Just got this fitted. Feels normal to me. Anyway tyres are a must so price is always matter.

    Like or Dislike: Thumb up 4 Thumb down 0
    • It requires knowledge and experience to be able to feel the different. Lacking of this just wasting time for you to comment. Let the expert to share their feedback.

      Like or Dislike: Thumb up 2 Thumb down 38
      • tokmoh on Oct 04, 2013 at 12:56 pm

        That’s like saying only watch experts who own at least 10 Rolex can tell a RM3,810 wall clock is overpriced or fairly priced.

        He’s a customer who paid with his hard earned money, so is completely independent to review the product. Never trust what seller said at face value.

        Like or Dislike: Thumb up 48 Thumb down 1
  • azrai on Oct 04, 2013 at 8:18 am

    “Maximum wet grip”. Yes, with those amoi sure wet..Do we need girls for every automotive stuff?

    Like or Dislike: Thumb up 8 Thumb down 12
  • i need umbrella... on Oct 04, 2013 at 9:38 am

    not bad for rainy season especially those in yellow/blue with umbrellas *wink*… :-)

    Like or Dislike: Thumb up 6 Thumb down 4
  • yum yum, danny? ;-)

    Like or Dislike: Thumb up 8 Thumb down 0
  • heybadigol on Oct 04, 2013 at 11:29 am

    Friends who have used the previous Assurance say they are good tyres (not the best, but ok). Better than the comparable Continental tyre, which was noisy, squeaks more than Donald Duck, and was prone to “jerawat batu” (tyre sidewalls too soft I think).

    Like or Dislike: Thumb up 1 Thumb down 1
  • No mention on how quiet the tires will be

    Like or Dislike: Thumb up 0 Thumb down 0
  • KK Wong on Oct 07, 2013 at 12:52 am

    The Customer Service of Goodyear Malaysia sucks real time. I was using Goodyear on all my fleet of 56 cars/Pickups. Then some 8pc of the Fortera tires go bald in the middle in just 9 months/15,000km. Several claim were made to the Malaysia Head Claim Manager and he just ignore them. He don’t even want to know the problems at all and blame them on the cars instead. After that I have switch all mine Tires and listed companies tires to Michelin’s/Toyos and they even save more petrol and last longer. If buying and advising companies to buy more than 10,000pc per year does not make me an expert in tracking these tires issues, i don’t know what will.

    Please don’t get scam by Goodyear Malaysia making stupid promises that they don’t honor. These warranties ARE NOT VALID in Malaysia. No wonder their sales are declining monthly while other increases… If you don’t believe me, go ask the Goodyear Dealers and see what they say about warranties …

    Like or Dislike: Thumb up 7 Thumb down 4
  • yoolang on Oct 07, 2013 at 5:38 am

    why the first picture model so ugly one?

    Like or Dislike: Thumb up 4 Thumb down 1
    • obviously they are not models..maybe sort of marketing /sales manager

      Like or Dislike: Thumb up 1 Thumb down 3
  • k4m41 on Dec 14, 2018 at 12:34 pm

    i buy this tyre with size 195/50/15 and date manufacturer is 4018. price is rm170 per tyre. so far so good. really good performance during wet condition and low noise also.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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