The Toyota Crown is a stoic, steadfast affair, the sort of car associated with suited, no-nonsense corporate execs. So when something like the Toyota Reborn Pink Crown Athlete pops up, you’d think there’d be no take-up for the automaker’s S210 flagship ride done in such a, ahem, pretty shade.
But hey, pink is cool, pink is trendy, and pink on a sporty Crown Athlete actually works – the automaker has reported that 650 orders were placed domestically for the limited run variant in September, according to the Nikkei.
The car, designed with the assistance of TV producer/presenter Terry Ito, doesn’t just have a pink exterior – there are pink bits inside too, though thankfully the designers didn’t go stir-crazy with the shade. Pink cues include stitching bits, push-start ignition button, floor mat accents, the Crown logo on the steering wheel boss and navi unit as well as instrument meter needles.
The Reborn Pink Crown Athlete was sold in Japan from September 1-30, with those opting for one having a choice of a 4WD 2.5 litre or a hybrid version. It’s pretty far removed from the likes of the Crown Majesta, which also debuted in September, for sure. And here’s the surprise – Toyota said that women only accounted for 35% of the orders for the Reborn Pink Crown. So, who says men don’t do pink then, eh?
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Well, 65 of the men will buy in his name and let the girl friend drive it :p
64 of them yes. Likely the case. 1 more is hardogay.
haha.. demm.. hardogay.. this make me rofl..
This are the kind of stuff I expect from the Japanese; stupid, silly, makes almost ZERO sense most importantly weird, but never fails to draw your attention and curiosity. Which is why its surprising that they currently are known for making stuff that blends with the background.
Its normal, very normal… (for Japan)
Only two type of men dare to drive this car.
– The manliest of men who is so secure of his sexuality.
– The womanliest of men who is also, very secure of his sexuality.
Lol.
If Toyota sell a pink color car there is no basher but if Proton sell a purple color car all come and bash it.
Definitely no people bash because it’s not available for Malaysia. And pink does represent a lot in Japan rather than girlish colour. What purple represent here?
Ppl bash Proton no matter what they produce.
Seriouss, you mean people in Japan still drive cars?? I thought they all walk/cycle/public transport to work. Only kei cars are on the streets :)
Anyways, the Athlete is a really sporty looking car, masculine looking if you will. By having it in pink, will get more ladies to drive them.
I just hope nobody tries a Hello Kitty version. Haha.
Bubba Watson the longer hitter in PGA tour has using PINK driver before.
Dat push start!
oh my masculine crown turn sissy??..now its in pink,then camry hello kitty version introduced,followed by winnie the pooh avalon n powerpuff gurl fj cruiser wit mojo jojo head push start button..aiyo…
despite the colour, it’s still a rather masculine looking car, so even if a man driving it, i won’t be that shocked. unlike myvi limited edition, that’s too sissy for me.
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