Official renderings of the 2014 Hyundai Genesis have been released, previewing the Korean carmaker’s all-new luxury sedan. The large rear-wheel drive premium offering will replace the original Genesis sedan in its home market by the end of 2013, before being rolled out to selected export markets next year.
Fully adopting Hyundai’s new ‘Fluidic Sculpture 2.0’ design philosophy, the production model is derived from the HCD-14 Genesis Concept shown earlier this year. It pairs a single-frame hexagonal grille up front with a complex, sculptural rear design. Future Hyundai models, including the next-gen Sonata, will be based on the new family look introduced here.
Hyundai believes that the improved second-generation Genesis will offer “best-in-class product competitiveness,” and be a game-changer in the market. The self-described world-class sedan encapsulates over four years of development, including stints at Hyundai’s new trackside test facility at the Nurburgring.
With new stability-enhancing electronic additions such as Advanced Traction Cornering Control (ATCC), the 2014 Genesis promises “top-class driving and ride and handling performances.” Passive and active safety has been significantly improved too, according to Hyundai.
Hyundai’s Australian arm has confirmed that local market business case for the full-size sedan (it measures just under five metres long) is under review. If it does make its right-hand drive debut in the near future, there’s a possibility that the Hyundai Genesis could make its way here.
That begs the question: would you consider a premium-priced Hyundai luxury sedan at all, even if it offers more than Mercedes E-Class/BMW 5 Series levels of technology and space for C-Class/3 Series money? That strategy has worked well enough in America to warrant a second-generation model, but Malaysia’s more brand conscious consumers could prove to be a tougher market to penetrate.