Honda CR-V ad features “impossible” illusions

Taglines and catchphrases for the fourth-gen Honda CR-V seem to revolve around making things ‘possible’. “Love makes all things possible” here in Malaysia, and in Europe, an interesting ad has been released for the Earth Dreams 1.6 i-DTEC-engined variant, called “An Impossible, Made Possible”.

We’re sure you’ve seen street and wall art of this nature, or perhaps are even acquainted with Dutch artist M. C. Escher’s mind-blowing work. But things get even trippier when you bring a moving motor vehicle, a false floor, a near-crash with some bollards and a coffee table into the picture.

Up for some mind games? Just hit Play… if that right-facing triangle is indeed Play.

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • sudonano on Oct 25, 2013 at 2:15 pm

    mindblown. Honda should retain this agency for their ads.

    Like or Dislike: Thumb up 25 Thumb down 0
    • Petrolhead on Oct 26, 2013 at 4:05 am

      Great stuff!!! First the Honda “Hands” and now this ad

      Like or Dislike: Thumb up 3 Thumb down 0
      • Rakyat on Oct 27, 2013 at 10:45 pm

        Much better than Suprima’s boring “Just the 2 of us” ad. No wonder proton’s sales keep decreasing.

        Like or Dislike: Thumb up 1 Thumb down 1
  • Denaihati on Oct 25, 2013 at 2:49 pm

    great ad, to make this ad is a hard working and creative team, also costly.

    Like or Dislike: Thumb up 9 Thumb down 0
  • Pure artistic! there must be a LOT of study and a LOT of work prior to this ads.

    Like or Dislike: Thumb up 7 Thumb down 0
  • Polo Saga on Oct 25, 2013 at 3:26 pm

    One of the TVC I’ve ever seen.

    Like or Dislike: Thumb up 0 Thumb down 0
  • kadajawi on Oct 25, 2013 at 3:30 pm

    Shot in Spain? Reminds me of that TG episode from the last season…

    Anyway, great ad. Very creative, well executed, and giving all those hints at how it was made (so the audience will want to watch again and again to figure it out).

    Like or Dislike: Thumb up 2 Thumb down 0
  • Ryan.C on Oct 25, 2013 at 3:43 pm

    put so much effort on creative on ad.
    Please take time and think how to upgrade your car and serve ppl better!

    Like or Dislike: Thumb up 3 Thumb down 17
  • Knowing that they are buying an old technology car with no soul. Well, ‘Love makes all things possible’. Isn’t it true?

    Like or Dislike: Thumb up 2 Thumb down 18
    • C~two on Oct 25, 2013 at 4:27 pm

      please read. New earth dreams 1.6 i-dtec engine. and i would say CR-V serve well to the market it is intended to.

      Like or Dislike: Thumb up 10 Thumb down 0
    • kadajawi on Oct 26, 2013 at 12:00 pm

      Honda is only old tech in Malaysia. Elsewhere they sell modern cars.

      Like or Dislike: Thumb up 2 Thumb down 0
    • Yes, I m referring to Malaysian market as we are using the same ‘Love makes all things possible’.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Rhys Millen on Oct 25, 2013 at 5:06 pm

    Hello Impossible ????????

    Like or Dislike: Thumb up 1 Thumb down 0
  • benzs on Oct 25, 2013 at 9:54 pm

    Nice advertisement from Honda. I bet they spend worth of $$$ to do such impossible way to promote Honda crv. Good job!

    Like or Dislike: Thumb up 1 Thumb down 0
  • MALAYSIAN ads really super boring compared to foreign ads, and worse is many companies pay tons of money for these “creative” agencies..

    Like or Dislike: Thumb up 4 Thumb down 2
    • AdMan on Oct 27, 2013 at 4:21 pm

      bob please don’t speak without knowing what you’re talking about. Most of the time the “super boring” Malaysian ads are the result of clients/brands themselves being unable or unwilling to listen to their ad agencies… resulting in ads that are watered down and predictable.

      Like or Dislike: Thumb up 2 Thumb down 0
  • 4g63t dsm on Oct 26, 2013 at 3:36 pm

    reminds me of thier “cog” commercial a few years ago. the attention to detail and persistance is remarkable. they had to do several hundred takes and resets.

    too bad our locally assembled hondas seems to miss out of that OCD levels of attention to detail.

    Like or Dislike: Thumb up 3 Thumb down 0
 

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