While BMW has its M division, now Hyundai has announced its own N sub-brand. No, it doesn’t stand for Notorsport, but for Namyang, Hyundai’s head R&D centre in Korea. Headquartered in Alzenau, Germany, Hyundai N will field a series of high-performance road-going models in the near future.
The new line of go-faster, more dynamically-focussed Hyundais will hopefully bridge the brand’s biggest downfall so far – its lack of emotional link to its customers. It will then act as a halo sub-brand to liven up the company’s image. Hyundai’s newly opened Nurburgring test centre will play a crucial role in this venture.
No word yet on which model will receive the N treatment first, but it’s only logical to look at the i20 B-segment hatchback – Hyundai’s model of choice in its much-hyped return to WRC. The N moniker makes its debut on said rally contender too, which is pictured here in its full competition livery.
The Hyundai Shell World Rally Team will take on Sebastian Ogier and co. in the 2014 FIA World Rally Championship, which starts with the Rallye Monte-Carlo next month. Driving the lead i20 WRC will be the fast-rising rally star Thierry Neuville, who finished (a distant) second to champion Ogier this year.
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Good, now go develop an aftermarket turbo kit for the theta 2.0 engine.
Now this’ll be exciting.
oh korean,this has any technology copied from competitor?
but luckily hyundai is not samsung
Perfect Name
N=No Resale Value
Hi Mr Sam Loo. Can you name me what model in malaysia have very good resale value?
Hilux
Any Toyota I presume…
His photo in a flower frame infront of the casket hilux and hiace
who say? i just sold my 2012 1.8 elantra with rm92k
why sell ah?
going for i40
If its a sushi, it will have great RV
As long as its not a kimchi, it will have some RV
If its a KIA, consider driving it into the Klang River
If it is a Hilux, don’t talk about RV. Nobody wants it even you are letting it go for 40k and free full load of sand to mount you. Or perhaps, you should jump into the klang valley first.
Meanwhile at Proton and Perodua…..
copycating and bullshi;;ing people then claim they have dignity…
another rebadge for Proton…clap clap clap
another version of Myvi with some fancy sticker to justify the higher price…clap clap clap
How is satria Neo rally team? are they still there? To me , i think it will be Suprima S the next proton rally car…
Suprima can’t be a rally car due to size regulation.
Recommended size for rally is b-segment cars. That’s why Mitsubishi, Subaru, Audi and lancia no more in rally.
The two new feature cars presented by Volkswagen and Hyundai is a interesting battle for 2014 season with more experience and rookies drivers are signing in compete drivers championship. Meanwhile M-Sport has managed to sign Welshman Elfyn Evans for his first run in wrc car since last British legend Colin McRae. No news wire out from neither Hirvonen and Kubica. If Hirvonen consider going back to his old nest, I’m applaud for ford fiesta power return.
Hirnoven returns, Kubica signed.
http://www.crash.net/wrc/news/198927/1/hirvonen-returns-home-to-lead-m-sport.html
http://www.crash.net/wrc/news/198925/1/kubica-steps-up-to-top-level-in-wrc-with-m-sport.html
Breaking news….Robert Kubica join M-Sport ford.
http://www.motorsport.com/wrc/news/robert-kubica-confirms-2014-wrc-campaign/