It might not be very long before Alfa Romeo gets a new distributor in Malaysia – the brand, which is currently in limbo in terms of official distribution, may find a new home with DRB-Hicom.
Reports suggest that DRB-Hicom is negotiating to take up the franchise for the Italian brand here following its parting of ways with Sime Darby Auto Italia (SDAI), which announced last week that it had voluntarily relinquished the distribution rights for the brand in the country.
Discussions are reportedly underway between the two parties, and the move to bring Alfa into the fold follows on previous speculation that DRB-Hicom was looking to add Fiat to its brand portfolio in the country – that, however, has been going around for a bit now. The reports also add that there was also interest in Alfa from the people behind the Lamborghini distribution here, but that Fiat is viewing DRB-Hicom as a better suitor.
Last year, a total of 38 imported CBU Alfas were registered in Malaysia, and in 2013, only 18 units were sold up to August, according to Malaysian Automotive Association data – hardly stirring numbers, indeed.