VIDEO: Volkswagen e-up! – not silent, this one

Silence may be golden, but not in this case – there’s no better way to showcase an electric vehicle with sounding things up, as is the case with Volkswagen and how it chose to focus attention on its first production EV, the e-up! city car.

An example was fitted with hidden loudspeakers as it made its way through the Swedish capital of Stockholm. Vocalist and beatbox artist Fatih Sahin sat in the rear seat of the e-up! and surprised passersby with some rather humorous imitations of driving noise.

The drive through Stockholm triggered a great deal of attention from onlookers, to say the least; buskers even spontaneously accompanied the 60 kW e-up! on its journey with guitar and flute. The video, called The streets sound different. e-mobility by Volkswagen, was produced by DDB Tribal interactive, and derived its inspiration from the Think Blue. mobility initiative.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Doesnt mean when somebody turns their heads, means they are pleased with your car visually.
    Tips for ricers.

    Like or Dislike: Thumb up 3 Thumb down 5
  • bluek on Dec 27, 2013 at 12:02 pm

    proton emas copycat!!!

    Like or Dislike: Thumb up 9 Thumb down 12
    • TImua on Dec 27, 2013 at 11:46 pm

      Not copycat la. Volkswagen bought Guigaro, which owns all designs including Proton Emas. Although the Up was penned earlier than the Emas.

      Like or Dislike: Thumb up 5 Thumb down 1
  • sudonano on Dec 27, 2013 at 12:22 pm

    A+ for efficiency.

    A++ for creativity.

    Like or Dislike: Thumb up 2 Thumb down 2
  • Just A Nobody on Dec 27, 2013 at 1:41 pm

    Well that was one pretty funny and creative way of gaining attentions.

    Like or Dislike: Thumb up 2 Thumb down 1
  • Al Gorilla on Dec 27, 2013 at 8:19 pm

    I thought it was obvious the buskers were part of the act

    Like or Dislike: Thumb up 0 Thumb down 0
 

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