Ford to launch Quick Lane service centres in Malaysia

Quick_Lane_logo

Ford has announced plans to launch eight Quick Lane service centres in Malaysia within the coming year, in collaboration with Sime Darby Auto Connexion (SDAC).

Quick Lane facilities are equipped to handle routine vehicle maintenance and minor-repair needs quickly – including oil and filter changes, brake systems, tyres, minor exhaust system rectifications, tune-ups and alignments.

Each facility will be equipped with state-of-the-art infrastructure and technology, dedicated service bays, staff members, Ford-trained technicians and a customer waiting area with a view of the service bays. Customers are not required to make appointments.

The Quick Lane service centres in Malaysia will be located either within or adjacent to an existing Ford dealership. They will also be built in off-site locations to give customers easier access to these services.

The new facilities are part of Ford’s ongoing network development plan in Malaysia, which includes increasing the number of Ford showrooms to over 50 locations nationwide in 2014. Since the 2010 launch of the sixth-gen Ford Fiesta, the company has nearly tripled its market share in the country.

The Quick Lane service centres will support old and new Ford models, and at select outlets, even other makes and models.

Ford will provide end-to-end support to dealers who launch Quick Lane facilities. This support includes facility set-up assistance, infrastructure and technology, on-site training, launch support as well as advertising and marketing.

“The launch of Quick Lane will help us to better serve and service our fast growing number of Ford customers in Malaysia with a customer experience and aftersales service that is every bit as world-class as our global Ford vehicles,” said Ford’s Malaysia and Asia Pacific Emerging Markets MD David Westerman.

Quick Lane centres began in the US in 1998 and are expanding to Asia Pacific to cater to the increasing demands of the fast-growing global after-sales market. In the States, they have helped cut the average time for standard maintenance service visits from over an hour to under 30 minutes.

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • Sam Loo on Jan 02, 2014 at 10:05 am

    Meh…Toyota is always the best in after sales service, no fight from others. Ford owners here do not worry the minor maintenance. Their main concern is the parts availability, they need to wait for months just to source the parts, and they are extremely as expensive as those German’s premium cars.That’s ridiculous isn’t it?

    Like or Dislike: Thumb up 13 Thumb down 48
  • gavincsy on Jan 02, 2014 at 10:06 am

    hello I want quick line

    ok sir come back at 5 to collect

    hah why ?

    sir everyone want quick line, today got 50 cars

    normal service how long?

    today 5pm can collect

    Malaysia can!!

    Like or Dislike: Thumb up 30 Thumb down 2
  • lonelyobserve on Jan 02, 2014 at 10:19 am

    Very basic maintenance services. Those with car repair knowledge or mechanic can DIY (except tune-up, which requires special console to diagnose), at least can save labour cost.

    Like or Dislike: Thumb up 8 Thumb down 2
    • downsys on Jan 02, 2014 at 12:04 pm

      I think this kind of service would suit most of the population well. Don’t just consider saving on labour cost. Think of the time, equipment, clean up, that the owner gets to save as well.

      Like or Dislike: Thumb up 4 Thumb down 0
    • kadajawi on Jan 02, 2014 at 12:14 pm

      No more warranty when you DIY…

      Like or Dislike: Thumb up 5 Thumb down 0
      • lonelyobserve on Jan 03, 2014 at 4:23 pm

        No body cares about warranty after the vehicles have been sent to service centres over 3 times, unless the car owners willing to pay more for trusting service centres’ workmanship.

        Like or Dislike: Thumb up 3 Thumb down 2
  • letstorque on Jan 02, 2014 at 10:45 am

    If you live in Kuantan, most service centres’ waiting room are no more than a sofa.

    Merc Naza Jalan Beserah only sofa by the shoplot

    Nissan Tan Chong Jalan Beserah-sofa, aircond room with astro

    Ford – just chairs like Mamak restaurant

    Honhin Honda-TV, basic coffee maker, sofa, aircobd but very small room.

    Macinda Auto Honda- 2nd best, large aircond room, sofas, computer workstations with internet, small indoor playground, large screen astro, extensive coffee maker, free shuttle bus to town and mosque on Friday noon

    UMW Toyota – the best, very large area, large screen Astro, plenty seating area, sofas, seats, restaurant style seat with table, computer with internet, extensive coffee maker, sometimes food or even free satay ( I experienced once) at noon

    Like or Dislike: Thumb up 22 Thumb down 1
    • EnergyAnalyst on Jan 05, 2014 at 3:27 pm

      Does that makes Kuantan a Toyota fan filled city then?

      Like or Dislike: Thumb up 2 Thumb down 0
  • Do the basic first, open more sercive centres as opposed to add fancy service at existing limited service centres.

    Like or Dislike: Thumb up 6 Thumb down 0
  • kadajawi on Jan 02, 2014 at 12:19 pm

    Well, this should help reduce queues. But I wonder if the mechanics are trained to find upcoming problems as part of the servicing so they can be fixed before they get serious and more expensive.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Denaihati on Jan 02, 2014 at 1:45 pm

    quite interesting “The Quick Lane service centres will support old and new Ford models, and at select outlets, even other makes and models.”
    not just ford….
    hope, walk-in is always available, no need make any appointment.

    Like or Dislike: Thumb up 4 Thumb down 0
    • EnergyAnalyst on Jan 05, 2014 at 3:33 pm

      Typical Sime Darby modus operandi.—- Sapu everything and end up swallowing too much than what they can chew. Then everything that start out as semua BOLEH becomes tak BOLEH ?!

      Who had just gave up Alfa to DRB Hicom ?

      Like or Dislike: Thumb up 3 Thumb down 0
  • Hope the service will not be disappointing like the main Ford HQ at PJ.

    Luckily i went to capital trade ford service centre which share space with VW showroom+service centre. Their service is more acceptable.

    Like or Dislike: Thumb up 5 Thumb down 0
  • I just took over a ownership of a brand New Ford Ranger. i am a 1 st. time owner of a 4 x 4, so a lots of things is new to me. Within 3 days of use, i notice the 2 cigar sockets is not functioning. Don’t no where is the service center for my Ranger, can any1, tell me the actual location of a Ford service center in PJ. And, after reading the Owner manual , i found out a lots of function the Ranger has, but was not inform by the salesman or not install into the Ranger by the company.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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