Chevron Malaysia Limited (CML) officially launched the Caltex Journey Card Loyalty Programme this morning, a partnership with BLoyalty Sdn Bhd, which runs the BCARD loyalty card programme. This means that Caltex will finally have a rewards programme, joining Shell (BonusLink), Petronas (Mesra), Petron (Smiles) and BHPetrol (eCard) in offering points.
With the Journey Card, one litre of fuel will get you one BPoint. Since it is also a BCARD, you can also earn and redeem BPoints at over 65 merchants with 1,200 outlets nationwide. Brands that are under the BCARD umbrella include Starbucks, Chatime, Kenny Rogers Roasters, Papa John’s, Krispy Kreme and Wendy’s.
Buying and servicing Mazda cars at official dealerships will also net you points. Besides Berjaya Group brands, one can also earn BPoints from online retailers Zalora and Lazada, among other merchants.
BPoints accumulated can be redeemed for petrol or mart items at any Caltex station, or at any BCARD participating merchant, so you can earn points for petrol and spend it on coffee, for instance. Keeping track of your points balance can be done at BCARD and Caltex official websites, and BCARD’s smartphone app.
To start earning BPoints at Caltex, apply for a Journey Card at Caltex stations (can be used immediately) and present the card at the counter when making payment. An automated card system at the pump is in the works, so “do bear with us,” said CML chairman Jeremy Oh.
In conjunction with the Journey Card launch, there will be a “Swipe Your Way to Cardiff” contest where lucky winners will bag an all-expense paid trip to Wales to watch a Barclays Premier League match between Cardiff City and Liverpool. There are also weekly and consolation prizes to be won. This BCARD contest runs from now till February 28, and Journey Card members get 2X entries. T&Cs can be found at BCARD’s website.
In addition, the first 400 new Journey Card sign-ups at each Caltex station with a minimum purchase of RM30 (on RON97 petrol or Mart items) will receive a special gift.