Edaran Tan Chong Motor (ETCM) achieved its highest ever annual sales figure in 2013 with 51,875 Nissans sold. The 2013 total is 48% higher compared to the year before, helping Nissan maintain its No.2 position in the non-national segment behind Toyota and ahead of Honda.
“This is the second year that Nissan has gained the No.2 position in the non-national segment. We are pleased to know that Nissan is a well-accepted brand for its credibility and reliability in Malaysia. We would also like to take this opportunity to convey our sincere gratitude to all our loyal and supportive customers who helped in this achievement,” said Datuk David Chen, ETCM’s executive director.
No prizes for guessing that the main contributor is the Nissan Almera. The B-segment sedan accounted for 57% of total sales, or 29,647 units. Since its launch in October 2012, ETCM has shifted over 35,000 units of the Almera, which is priced from RM66,800. ETCM launched a Nismo Performance Package for the Almera at KLIMS13.
Almera aside, last year saw ETCM introduce the Nissan Serena S-Hybrid and Nissan Leaf electric car in our market, as well as refreshed versions of the Nissan Grand Livina MPV and Nissan Navara pick-up truck.