Ford Figo Concept – for India and emerging markets

ford figo concept 02

The Ford Figo Concept, which made its world debut in New Delhi yesterday ahead of the Delhi Auto Expo 2014, previews a new compact sedan that will not just serve India but globally as well, specifically targeted at emerging markets.

The sub-four-metre offering is closely related to the Ford Ka Concept that broke cover last November in Brazil – it’s very much the booted form of the Ka, with some styling elements revised to meet the taste of Indian consumers. The front end remains largely unchanged, with the switch in foglamp design being the major difference.

The Figo Concept features electrically adjustable power-fold side mirrors with a ‘flexible architecture’ to prevent them from being broken off if bumped by another car or motorbike, and inside, the car comes with a device dock to store, mount and charge mobile devices and integrate them into the in-car entertainment system.

No technical details were released, but you can expect that engine options will be small and fuel efficient, like that for the South American Ka, possibly the 1.0 litre EcoBoost turbo and the normally-aspirated 1.5 Ti-VCT mills currently in service with the B-segment Ford Fiesta.

Live launch photos of the Ford Figo Concept courtesy of Faisal from MotorBeam India.

Looking to sell your car? Sell it with Carro.

Certified Pre-Owned - 1 Year Warranty

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • azrai on Feb 04, 2014 at 3:53 pm

    The rear is a Persona resemblance.

    Like or Dislike: Thumb up 15 Thumb down 2
  • Walter Ty on Feb 04, 2014 at 4:02 pm

    Ford is really serious about “Aston Martinising” the front grille of their mainstream models – it’s either you love it or hate it.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Sorry lah Ford, here the price must be twice Proton Saga price or at least RM80K kosong spec…

    Like or Dislike: Thumb up 7 Thumb down 1
  • powershot on Feb 04, 2014 at 4:13 pm

    front: okay, I guess
    rear: proton persona??

    Like or Dislike: Thumb up 6 Thumb down 2
  • farizY on Feb 04, 2014 at 4:20 pm

    Looks good, I can’t help but notice the rear lights resembles Proton Persona, a bit.
    Will sell well in Malaysia, if priced well (which I doubt it will).

    Like or Dislike: Thumb up 4 Thumb down 1
  • Xplorer on Feb 04, 2014 at 5:54 pm

    Aiyo! Why rear lights cam tu … Wondering they copy Persona ar ? Kekekeke…

    Like or Dislike: Thumb up 1 Thumb down 3
  • sohaibabiguaneng on Feb 04, 2014 at 6:13 pm

    another crap car coming nearer to you…

    Like or Dislike: Thumb up 0 Thumb down 6
  • Wanker on Feb 04, 2014 at 6:49 pm

    Proton copy Ford’s back side 1st lah.. Forgot whats the ford model liao.. Few few years ago..

    Like or Dislike: Thumb up 0 Thumb down 5
    • Wanker on Feb 04, 2014 at 6:53 pm

      Think its lynx or laser dunno..Saw it in UK round 2005/7 forgot..

      Like or Dislike: Thumb up 0 Thumb down 4
  • old dog on Feb 04, 2014 at 8:08 pm

    Protong world car? LOL..here is your competitor..

    Like or Dislike: Thumb up 1 Thumb down 1
  • roxas on Feb 04, 2014 at 9:36 pm

    why india so many cute sedans…

    Like or Dislike: Thumb up 5 Thumb down 1
  • Malaysia is losing out…why don’t such cars make it here?

    Like or Dislike: Thumb up 1 Thumb down 0
    • azrai on Feb 05, 2014 at 9:47 am

      1. The new regulation 12% duty on car less than 4 metre length in India. That’s why there are TATA, Ford, Hyundai join the bandwagon.
      2. The potential market justify the viability because great scale of economics instead of our market.

      Like or Dislike: Thumb up 4 Thumb down 0
  • Scouser on Feb 05, 2014 at 8:31 am

    this looks a lot better than the tall-butt fiesta sedan, though the figo is in a different segment (smaller)…

    Like or Dislike: Thumb up 0 Thumb down 0
  • niterunner99 on Feb 05, 2014 at 10:59 am

    Is it productive to launch so many new but similar looking cars into India?
    Why not try the current Sabaru’s R1 & R2 800cc cars?
    Believe manufactuers don’t need to spend so much on R&D & same time fast to produce to market.

    Like or Dislike: Thumb up 0 Thumb down 1
  • b sensible on Feb 06, 2014 at 11:46 am

    proton shd try the indian market…it’s the emerging market & the most attractive for automakers wanting to launch new models…the entry to start at fleet sales, car rental, gov agencies, sports bodies. this way if we managed to sell the brand, the rest is history.

    Like or Dislike: Thumb up 1 Thumb down 0
 

Add a comment

required

required