2014 BMW 7-Series LCI 730Li and 740Li updated in Malaysia with new driver assist features

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BMW Malaysia has updated the 730Li LCI and 740Li LCI with new features. This product update comes a year after the F02 LCI’s introduction in February last year.

The 730Li LCI now gets colour heads-up display, a multifunctional instrument display (the full LCD panel type that you get with the F10 5-Series LCI), as well as a Driving Assistant package with features like Lane Departure Warning, Forward Collison Warning, and City Collision Warning with pedestrian recognition.

The more powerful 740Li LCI gains a sports leather steering wheel with gearshift paddles, Traffic Jam assistant, as well as a Driving Assistant Plus package which includes everything in the Driving Assistant package as well as an additional feature – Active Cruise Control.

The BMW 730Li goes for RM 648,800 while the BMW 740Li goes for RM818,800. Look after the jump for a description of what these new features do.

Lane Departure Warning, a driver assistance system that is based on a video sensor to help drivers keep their attention on the road ahead. The Lane Departure Warning feature recognizes when the vehicle is straying out of lane unintentionally, and will provide the driver with an early warning with a discrete vibration of the steering wheel. The system also takes the vehicle’s speed into account, providing a warning earlier when the vehicle is travelling at higher speeds, so the driver always has adequate time to correct the steering before the lane markings are crossed. To prevent unnecessary warnings, the system will automatically deactivate in city traffic or at speeds below 65km/h.

Forward Collision Warning, a brake application function to prevent collisions by providing warnings should the driver approach a vehicle ahead too quickly. This system issues a visual and acoustic warning if there is an imminent risk of collision and when required, will initiate a braking process.

City Collision Mitigation prevents collisions by automatically braking, at speeds of up to 60km/h with the aim of preventing collisions with other vehicles. Also new is the Pedestrian Protection feature which functions similarly to City Collision Mitigation but with the aim of preventing pedestrian collisions.

Active Cruise Control with Stop&Go, a function innovated to deliver optimally relaxed driving even in heavy traffic. The Active Cruise Control with Stop&Go keeps drivers at a constant distance from the vehicle ahead at all times. When traffic comes to a halt, the system applies the brakes until the vehicle comes to a standstill and will then automatically move on as soon as the road is clear. Active Cruise Control will keep the vehicle at a preferred constant speed within a range of 30 to 210km/h and will automatically adapt to maintain a distance to the vehicle ahead. The Stop&Go function meanwhile is able to control the speed when the vehicle slows down to a standstill and then automatically moves on as soon as the road is clear.

Traffic Jam Assistant will help drivers in monotonous situations on the road. In dense traffic at speeds of up to 40km/h, the system allows drivers and vehicles to move easily along with the traffic while staying relaxed by automatically maintaining the desired distance from the vehicle ahead. It also regulates the car’s speed right down to standstill as well as provides active steering support to help the driver stay on track.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • For this segment, the Mercedes S Class rules! It wins hands down, style and substance, inside and out!

    Like or Dislike: Thumb up 31 Thumb down 70
    • drgn86 on Mar 19, 2014 at 9:14 pm

      s class never rules, each have different follower.
      7 series for young executive.
      s class for pakcik tua kaya.

      Like or Dislike: Thumb up 76 Thumb down 29
      • drgn86 on Mar 19, 2014 at 11:53 pm

        Tipu punya profile… 7 Series for the boring, dull young punks, S Class for the classy gentlemen who know the finer things in life…

        Like or Dislike: Thumb up 11 Thumb down 32
        • AudiFanboi on Mar 20, 2014 at 10:53 am

          Jangan marah lah Pakcik tua, nanti kesihatan merosot.

          Like or Dislike: Thumb up 8 Thumb down 1
        • Dull Young punk? dude, If u can ever drive a 7 series you aint dull man. Both cater for different segment and taste. S-class is for gentlemen but not classy, in Malaysia its cater to more China man mentality or business uncle. You wanna walk about Classy, Jag XJ is the one that ooze sexiness and classiness out of a man.

          Like or Dislike: Thumb up 3 Thumb down 0
        • Cetak Tak Mati (Member) on Mar 20, 2014 at 12:52 pm

          well said bro many delusional boy racers young punks who can never afford 7 series talking nonsense. In reality if they have the money they would probably opt for Panamera etc

          S Class is the real deal, in this league 7 series will just be a follower and never will be the leader of this class like S Class

          The new S class is sheer opulence,luxury and class whereas this 7 series LCI is not even close but i have to admit this LCI is better than the previous S Class facelift

          anyway to be fair we will have to wait for the all new 7 Series to compare against the latest S Class. but for now i think this LCI is slightly better than the current XJ and A8

          Like or Dislike: Thumb up 5 Thumb down 4
    • Nabill on Mar 19, 2014 at 9:36 pm

      i argue the 7 series specially the lwb version has really a scary presence on the road..it literally fills up the whole lane..these cars all about presence and personality n never about beauty…

      Like or Dislike: Thumb up 13 Thumb down 4
  • Ys Yeo on Mar 19, 2014 at 7:58 pm

    Finally it’s what a boss car should like!

    Like or Dislike: Thumb up 4 Thumb down 5
  • Man-Eater on Mar 19, 2014 at 8:22 pm

    S class rules in terms of what?

    The 7 still beats it in terms of performance and drivability.

    It all depends what aspect the buyer is looking for.

    Like or Dislike: Thumb up 16 Thumb down 11
  • royrogers on Mar 19, 2014 at 8:33 pm

    I am a BMW fan but honestly, the new Mercedes S class is WAY WAY ABOVE the 7 series. The next generation 7 series has a lot to live up to.

    Like or Dislike: Thumb up 31 Thumb down 20
  • cobra on Mar 19, 2014 at 9:04 pm

    Some of the safety features are already on Volvo earlier on and a much lower price car.

    Like or Dislike: Thumb up 20 Thumb down 3
    • seancorr on Mar 19, 2014 at 10:18 pm

      Yep Volvo was the first to bring in some of the technology and I was hoping some of these technology would have debuted in the 5 Series LCI to make it more competitive but all it got was adaptive xenons which was way overdue for a car in that class.

      Here’s me hoping the next gen 5 Series will have some of these goodies as standard and the smaller brother 3 Series finally getting adaptive xenons and possibly comfort access and adaptive suspension to match the end of life A4 that has all of those as standard!

      Like or Dislike: Thumb up 7 Thumb down 0
  • sudonano (Member) on Mar 19, 2014 at 10:13 pm

    About time. The pre-update 7 series felt a bit empty in terms of tech, and the very thin steering rim felt cheap.

    Now, time to trickle the tech to the F10 too.

    Like or Dislike: Thumb up 3 Thumb down 0
  • boringlooks on Mar 19, 2014 at 10:32 pm

    boring oh boring,

    all of the bmw looks all the same.

    bmw is for boring people in terms of design.

    Like or Dislike: Thumb up 9 Thumb down 12
  • jolly_idiot (Member) on Mar 19, 2014 at 10:44 pm

    Too complicated car for the chauffeur. Even the boss sit behind don’t appreciate it. Better make more gadget behind rather than improving driver experience. Chauffeur normally won’t understand much as they’re medium educated person.

    Like or Dislike: Thumb up 6 Thumb down 3
    • BLT Club (Member) on Mar 20, 2014 at 12:22 am

      The improvements are meant for the safety. It does not matter whether the car is driven by the owner or the chauffeur. No amount of creature comforts at the back seat will save the occupants in a collision. To presume that safety measures are not important to the ‘boss at the back’ is ridiculous. If one can afford a car like this one wants to be safe. Also, don’t look down on chauffeurs, it’s an honest living. I know of some who get to drive around in Jaguars and Maseratis.

      Like or Dislike: Thumb up 4 Thumb down 0
  • When most of ppl who talk about BMW! Everyone will said Wow! Mercedes = old man, Audi = gearbox problem!

    Like or Dislike: Thumb up 0 Thumb down 4
  • When you see people say Audi=gearbox problem?….oh may be you mean VW issit? VW and Audi is different brand lah.

    Like or Dislike: Thumb up 0 Thumb down 0
  • roti canai (Member) on Mar 20, 2014 at 10:23 am

    ridikulus when i can get all this in a volvo

    Like or Dislike: Thumb up 1 Thumb down 0
    • seancorr on Mar 20, 2014 at 1:43 pm

      You forgot to think that the Volvo is just a sedan to be driven by the masses but this car here is a long wheel base version meant to be chauffeured around like a boss and is on the same level with the A8 and S Class which a whole different league compared to the Volvo S60.

      Like or Dislike: Thumb up 1 Thumb down 0
  • farizY on Mar 20, 2014 at 11:52 am

    All of the safety features should be standard on all cars in Malaysia.

    Like or Dislike: Thumb up 0 Thumb down 0
  • JohnnySavage on Mar 20, 2014 at 12:21 pm

    Don’t compare the latest S class with this 7 series as the new S class is one generation ahead. Wait till the new 7 rolls out in two years time, I’m pretty sure it’ll beat the S class in many aspects.

    My main criticism on Mercedes is they always produce cars with a dull steering feedback, not to mention average engine performance for the price they charge.

    Like or Dislike: Thumb up 3 Thumb down 0
    • U r right in steering feedback. I have an F10 and my uncle is driving Audi A7. Damn, I have test driven both back to back and its exactly like what Euro journalist always said. Audi’s steering feedback is dull and sometimes you have no idea where you are turning. While BMW, only 5 series, gave you a better feedback and with Integral Active Steering it gave you even better handling on the road.Compared to Audi, BMW has smaller turning circle and better steer. Audi tend to have slight under steer.

      Like or Dislike: Thumb up 1 Thumb down 1
  • Paul, when the new S class has launched this month. And if possible, do a comparo on large luxury cars between Merc S-class, BMW 7 Series, Audi A8, Jag XJ, and also Maser Quatroportte (The new one). Its goina be interesting.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Boring Dashboard-Too BMW. Boring Exterior and interior look.. Lack of Design n Art..Lack of technology..

    Like or Dislike: Thumb up 1 Thumb down 1
 

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