Petronas has announced that Mercedes AMG Petronas Formula 1 driver Lewis Hamilton has been appointed as the company’s technical performance consultant for its Primax line of fuels at a press conference earlier today.
In this role – following on the heels of his appointment in the same position for Syntium lubricants – Hamilton will assist in the development of Primax fuels, providing input through his expertise and experience throughout the 2014 Formula 1 season. The new 1.6 litre turbocharged V6 engines and emphasis on reducing fuel consumption this season is expected to make Formula 1 more relevant to road users.
“Together with Hamilton, we test the performance of Petronas Primax within the world’s toughest motorsport laboratory, Formula 1,” said Petronas Dagangan Berhad (PDB) managing director and CEO Mohd. Ibrahimnuddin Mohd. Yunus. “As always, the result will be transferred from the race tracks to the roads to benefit Malaysian drivers.”
Hamilton said that he was thrilled to be offered the role, adding that it was his privilege to share his knowledge and work with Petronas on its products.
“We are currently working on perfecting the formulation of the enhanced Petronas Primax to ensure every drop delivers optimum performance and improved lap times,” said Hamilton. “As the new regulations in Formula 1 realign the sport to make it more comparable to road cars, many of the developments are easily applicable to ordinary engines.”
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Nice flat brim cap on Hamilton. He usually wears the black one, but this time its green. Anyways, this is all just marketing. Maybe there will be a difference compared to other brands, but doubt that normal drivers will ever notice it.
sure he noticed, petronas must be paid him a money to wear that green emerald cap.. of course it represent petronas.. eleh nak tiru repsol la tu..
watta? hmm…how much he is paid?
Nicole said Hamy is a smart fella…He can make fuel Super!!
Technical Performance Consultant?
lol. marketing strategy rather than purely to improve petrol product
I fail to see how Lewis will contribute to performance of the fuel. *No offence Lewis* Wouldn’t it be better to use this money used for branding sake to hire REAL chemical engineers to give you REAL performance gain from proper research? Petronas already getting enough branding through its sponsor of Mercedes F1 team.
consultation fee for not even being in Malaysia per year RMMillions per month. is that a good business decision? he is more like a brand ambassador than consultant for technical matters.
C’mon, stop treating us like idiots please.
A formula 1 driver formulating the petrol for masses to use. Utter shit.
Maybe tomorrow they will get Master Chef Gordon Ramsay also to do a snak consultation for Mesra shops in petrol stations.
Yea right. How about start by changing to euro 5 fuel here?
How it came to be:
Petronut marketing division: “So..camna?”
Petronut R n D div: “Sorii no way can make da fuel better…fuel tu fuel.”
Petronut marketing division: “@#$!! Tak gu%$#* punya R n D, lebih baik kita get Lewis!
Petronut R n D div: Duh.. .Carl Lewis? Jerry Lewis?
Shouldn’t Hamilton be titled ‘brand ambassador’ instead?
The title he has got is a joke!