The arrival of the 2014 Ford Fiesta 1.0 EcoBoost isn’t too far away now, and ahead of its full debut, the Blue Oval has decided to showcase the car in what it’s calling the ‘Fiesta 1.0L Urban Playground’ experiential tour, which kicks off on April 19 at the Sime Darby Auto Connexion showroom in Petaling Jaya.
For nine consecutive weekends at select Ford showrooms, visitors to the event will be able to test-drive the new Fiesta 1.0L EcoBoost. They’ll also receive exclusive Ford merchandise after the test drive sessions during the Urban Playground events.
Posting the test drive experience on the the Ford Fiesta Malaysia Facebook page will put one in the running to win limited LG Pocket Photo smart mobile printers. As for customers who place a booking for the 1.0L EcoBoost at any one of the Urban Playground tour locations, they’re set to receive an exclusive Edifier headset upon registration.
The 125 PS/170 Nm Fiesta Ecoboost will be the range-topping facelifted Fiesta in Malaysia when it debuts, complementing the 1.5 Ti-VCT variant that was launched in September 2013. The company says that the Fiesta EcoBoost will be available in all Ford showrooms across Peninsular Malaysia soon, and those in Sabah and Sarawak starting from May, adding that it’ll announce official pricing and all specifications closer to the date of availability.