Ford S-Max Vignale Concept, second in the luxury line

Ford S-Max Vignale-10

Ford has unveiled the new Ford S-Max Vignale Concept in Milan as it continues to expand its vision for a unique upscale product and ownership experience for European customers. The MPV concept follows the heels of the Mondeo Vignale Concept seen last September.

“Spacious and aspirational, the S-Max Vignale Concept goes beyond traditional automotive design and speaks to customers who value aesthetics. Our Vignale designers were inspired by trends from furniture to fashion to create this new expression of Ford,” said Martin Smith, executive director of design at Ford of Europe.

The S-Max Vignale sports 21-inch Vignale alloys (with fine detailing and high quality finish, Ford says), jewellery-like appliques and chrome mirror caps, a distinctive hexagonal Vignale grille, and a unique “Milano Grigio” colour. Inside, there’s embossed seating with hexagonal quilting and high-quality, soft-touch leather enhanced with woven texture-embossed aluminium detailing.

Ford S-Max Vignale-04

The seats feature a new variation on the quilting effect first seen in the Mondeo Vignale. The front seats and outer rear seats feature hexagonal quilting bordered with square quilting that stretches across the centre-rear seat and front armrest. “Tone-on-tone” stitching with thick dark red thread highlight the seat centres and is complemented by lighter exterior thread at the seats’ perimeters.

Tech highlights include advanced car-to-car communications, tablet device-docking stations for the second row and a flexible seating concept with thin seat technology.

The car is just one half of the premium experience. Ford will provide a relationship manager as the single customer contact throughout the Vignale purchasing experience. Reflecting the notion that for Vignale customers, time is the most valued resource, Vignale will offer collection and delivery for vehicle servicing alongside servicing scheduled to suit the owner.

Ford S-Max Vignale-14

Vignale Lounges in select Ford city retail outlets will be dedicated to delivering a personalised service. The lounge will offer “stimulating, secluded environments to sample exclusive materials and colours and discover exciting features and technologies.” It will reflect the quality to be found within the cars, Ford says.

But is there a market for a Ford-badged car with a Bentley interior? Ford says that half of its large cars are sold in high spec form, and that 10 to 15% of customers want an even higher level of specification and customer service.

“We know that many customers are looking for a Ford that’s more exclusive and upscale than we currently offer in Europe. The other key trend is the desire for a more memorable and personalised ownership experience that is tailored to individuals and respects their time. Vignale will meet these needs in a fresh way,” said Roelant de Waard, VP of marketing, sales & service, Ford of Europe.

A production version of the Mondeo Vignale will roll out next year, followed by a production S-Max Vignale.

Ford Mondeo Vignale Concept

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • nabill (Member) on Apr 09, 2014 at 11:12 am

    Looks like an iguana !

    Like or Dislike: Thumb up 3 Thumb down 5
  • trololol on Apr 09, 2014 at 11:56 am

    i can see much improvement on the interior, thumbs up !

    Like or Dislike: Thumb up 12 Thumb down 1
    • Serious speaking. I would consider getting this S-Max if the price is not too high even though I’ve already owned a Mondeo.

      Like or Dislike: Thumb up 4 Thumb down 0
  • Someguyonthenet on Apr 09, 2014 at 12:00 pm

    awww….it has been Audified as well, just like the Fiesta!

    Like or Dislike: Thumb up 0 Thumb down 2
  • therockstriker on Apr 09, 2014 at 12:25 pm

    No matter how beautiful it is, if you forgot to put the door handle, it means nothing !!

    Like or Dislike: Thumb up 2 Thumb down 10
    • IdealTech on Apr 09, 2014 at 2:06 pm

      Yeah bet u cant spot the “door handle” on an Alfa Romeo, or even Sonic.. or maybe next time they must put an arrow n highlight the “door handles” that were to be placed somewhere on the sketch :-)

      Like or Dislike: Thumb up 6 Thumb down 0
  • Ryan.C on Apr 09, 2014 at 12:42 pm

    1st view, i thought is kia~
    after that realize is ford.
    Finally ford has serious into design!

    Like or Dislike: Thumb up 7 Thumb down 0
  • downsys on Apr 09, 2014 at 1:42 pm

    Where are the door handles?

    Like or Dislike: Thumb up 0 Thumb down 5
  • yellow on Apr 09, 2014 at 3:06 pm

    this s-max is quite a looker.. i like it

    Like or Dislike: Thumb up 4 Thumb down 0
  • focusing22 on May 02, 2014 at 3:06 pm

    If i were jutawan or million air i totaly buy this car!

    Like or Dislike: Thumb up 0 Thumb down 0
  • focusing22 on May 02, 2014 at 3:07 pm

    If i were or million air i totaly buy this car!

    Like or Dislike: Thumb up 0 Thumb down 0
 

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