Mercedes-Benz Malaysia (MBM) has announced that it has recorded a 22% increase to 2,233 vehicles in total sales for Q1 2014, compared to the same period last year.
Passenger vehicles recorded an increase from 1,211 units in Q1 2013 to 1,676 this year (a 38% growth), with the W212 E-Class facelift (pictured) registering a 60% year-to-date growth.
Commercial vehicles, however, registered a 9% decrease from 34 units in Q1 2013 to 31 units, while Fuso recorded 526 units in Q1 2014, 10% down from 582 in the same period last year.
“We are very pleased with the overall improved performance this quarter. Both the new A-Class which was launched in June last year, and E-Class which was launched in August, continue to experience strong growth,” remarked MBM CEO Roland Folger. He added that the brand’s four-year extended warranty programme comes into force this year.
Having been in operations for 10 years, MBM has a total of 32 dealers and 29 service centres nationwide, with more than 300 service bays that can serve over 600 vehicles a day.
“This year, there will be another new Autohaus which will set the benchmark in retail experience in South East Asia,” said Folger. Furthermore, in addition to the new W222 S-Class and CLA-Class which were launched last month, we plan to introduce a few new passenger vehicle models later in the year.”
On Energy Efficient Vehicles (EEVs), Folger assured that MBM would continue to play an active role in helping to reduce environmental impact. “Our Blue Efficiency technology reduces carbon emission and improves fuel efficiency as exemplified by our new S 400 Hybrid (second pic above),” he explained.
“This and many other new models assembled at our plant in Pekan, Pahang, will also be equipped with green technologies, safety features and autonomous driving.”